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Rising Stars: Meet Jeff Moreland

Today we’d like to introduce you to Jeff Moreland.

Hi Jeff, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
As an inspired foody and home cook turned classically trained chef, I first started my journey to Colorado heading straight for the mountains in 2011. I quickly found myself learning and working in some of the top culinary hot spots in the state. After cooking professionally in a few different kitchens in the Vail and Eagle valleys, I found a new love for craft beer and the beer-making process.

I was snowboarding one day and as I hopped on the chairlift, a person who worked at a local craft brewery and I shared small talk about each other’s industries. By the time we got to the top of that lift, he had offered me a job as an entry-level canning operator in the craft beer world. After 8+ years in the craft brewing scene, I rose the ranks from an entry-level packaging employee to a head brewer with multiple national and international beer medals.

After my tenure in the brewing industry, I felt it was time for me to explore a new and exciting industry, distilled spirits. I have always been fascinated by all things fermentation and the distilled spirits world was in my sights for my next journey.

It was in this industry that I changed my career path from production to sales. I have always been intrigued by the aspect of sales and helping teach the masses how products of fermentation are created. I have been a territory sales manager for Bear Creek Distillery for over 4 years now and I look forward to the future of the industry and what’s to come.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
To call my journey a smooth road wouldn’t be entirely accurate. Anyone who is in or has gone through the industries that I have been in knows that it is met with tough learning curves, high-energy environments, and long hard labor. The thing that I like to say about my journey specifically, is that I wouldn’t change it for the world due to the fact that it has made me who I am today.

Within my journey and others like it, you have to be incredibly adaptable to change, think fast on your feet, as well as be a creative person to express your craft, talent, and skills. One of my major struggles is always trying to picture the final outcome of your hard work when sometimes it ends up being completely different than what you had imagined in the first place.

Always be willing to accept things the way they are presented and stay true to yourself while handling obstacles that are thrown your way. My journey has not always been smooth, but it has been incredibly rewarding and fulfilling to tackle the everyday struggles that come with it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
As a territory sales manager for a local distillery, I wear many hats to help achieve our common goal. I work directly with our business partners to help with product education, and promotional events, as well as drive sales for our locally made spirits. I have a knowledgeable background in the manufacturing of adult beverages in which I assist restaurants, bars, and consumers in the purchasing of our spirits.

The thing I am most proud of in this venture is making sure that all parties during a sale walk away happy with the decision that was made. What I strive for in this industry is to develop elevated long-lasting relationships with our partners and create amazing experiences when using our spirits.

Contact Info:

Image Credits
Jake Pedroza Photography

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