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Rising Stars: Meet Kayla Klein of Congress Park

Today we’d like to introduce you to Kayla Klein.

Hi Kayla, we’d love for you to start by introducing yourself
Kreativ Alchemy is a brand development agency in Denver. We specialize in brand design, web development, and copywriting to help new businesses launch with a clearly defined brand image or revitalize existing brands to create stronger connections with their target audiences.

My co-founder, Connor Foltyn-Smith, and I started Kreativ Alchemy in February 2019 as a side hustle to our nine to five corporate marketing jobs. At the time, we lived in Orange County, California, and we were both on the marketing team in different roles. When we started working together there, we realized that Connor’s design skills complemented my marketing skills very well. We had both tried to launch our own ventures in the past, but they hadn’t been successful enough for us to make them our full-time jobs.

As time went on, our nine to five started wearing on our creativity. It was disheartening to have our ideas shot down by executives who weren’t on the ground with us every day. We knew we could have a more substantial impact on brands if we were on our own. We took a few entrepreneurship classes to learn the basics of owning a business.

When we first started Kreativ Alchemy, we were doing jobs for friends and family members. A few months in, we started consulting for a publication called School Video News. In early 2020, the publisher unexpectedly passed away. He was a great mentor, and we wanted to honor his legacy. Connor and I saw an opportunity and purchased the publication. We rebranded it and relaunched it in February 2020 as Stream Semester.

Since Stream Semester would operate in a similar industry as our current company, we consulted the company lawyer to ensure we didn’t cross any lines. He told us that acquiring Stream Semester would be a conflict of interest, and we had to choose between our nine to five job or our company. Of course, we chose our company. We quit our nine to five job in March 2020, just a few days before the U.S. shut down for the COVID-19 pandemic. Over the next year, we worked long hours, experimented with different services, and did everything in our power to grow Kreativ Alchemy to the point we were making more than we were at our nine to five job.

In January 2021, we moved to Denver. Since I graduated from Metro, I had a professional network and knowledge of the entrepreneurial landscape here. I knew there was more opportunity for us to grow. That has been the best move for Kreativ Alchemy, hands down.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The pandemic threw a wrench in our business plan more than anything else. We had a bunch of client contracts pending right before we quit our nine-to-five job. Unfortunately, none of them were essential businesses. They all had to shut down operations and lost their marketing budgets. We had to figure out what services we could offer that people still needed during a pandemic. That’s what led us to brand development. Just like us, many people used the pandemic as an opportunity to launch their own businesses.

We helped them – designing their logos, creating brand guidelines, making marketing plans, building websites, and getting them visibility within their target markets. Our location in Orange Country was another challenge. Orange County is home to medium to large businesses that already have in-house marketing teams. Client acquisition was arduous, and we had to say “yes” to many jobs that didn’t fit our vision for Kreativ Alchemy just to make ends meet. Now that we live in Denver, that has completely changed. We occupy a significant niche here – branding – and we’re always talking to potential new clients.

I like to think of the pandemic as a blessing in disguise because it gave us time to focus on developing who Kreativ Alchemy is. That makes us ten times stronger now.

Appreciate you sharing that. What else should we know about what you do?
Kreativ Alchemy takes an idea and turns it into a brand. Our turnkey brand design package includes all the visual and editorial assets a business owner needs to launch an idea and leave a lasting impression on the brand’s target audience. What sets us apart is how well Connor’s design skills and my marketing skills converge to create a one-stop-shop for brand development.

If your brand is a car, making customer connections is a road trip, and Kreativ Alchemy is your gas station. Fill up with whatever you need – we have standard, mid-grade, and premium fuel – something for every car and budget. Need more than fuel? Go inside the convenience store for snacks, a bottle of water, or a hot cup of coffee. Long story short, when it comes to launching a business, you can’t get very far without Kreativ Alchemy, and if you want to keep going, you’ll have to visit us again.

We go above and beyond to ensure client satisfaction, sometimes to our own detriment. We are so passionate about our work that we get personally invested in every client and treat their brand with the same devotion as we do ours.

We all have a different way of looking at and defining success. How do you define success?
When we started Kreativ Alchemy, we wrote a personal mission statement first: to be in control of our physical, meta-physical, financial, and creative freedom. If I can wake up every day and write my own narrative, use my creativity for good, and create independence through it, I am successful.

Pricing:

  • Complete Brand Style Guide – $6,000
  • Brand Identity & Editorial Guidelines – $3,000
  • Responsive Logo Design – $600
  • Web Design – $2,500 – $10,000
  • App Development – $15,000 – $100,000

Contact Info:

Image Credits
Michelle De La Cruz & Connor Foltyn-Smith.

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