Today we’d like to introduce you to Kim Martin.
Hi Kim, thanks for joining us today. We’d love for you to start by introducing yourself.
I came to the game of golf late in life, as I’ve only been playing for about 8 years. And let’s just say I didn’t start in my twenties or thirties…nevertheless I fell in the love with the game the first time I hit the ball in the center of the driver’s head and heard that “wack” then rotated my head to see the ball in flight, landing in the center of the fairway. The golf course, with its exquisite, manicured shades of emeralds, became my “happy place.” I didn’t think about work, my husband, the kids, or life’s many issues. For the next 2-4 hours, my focus turned to “hitting-em straight and keeping em dry”.
Once I discovered my passion for golf, a few other truths became unmistakably apparent. The game of Golf provided access to those in the C-Suites, VIP clients…i.e., potential future customers, as well as a vast array of additional individuals and organizations – connections I would typically not have direct communication with. I also noticed the same people who overlooked me at a business lunch or conference were now “chopping it up” with me in the clubhouse. The occasions to play golf afforded me the opportunity to form authentic relationships and galvanize my career.
Even though I loved the game, I struggled with the lack of diversity and the small number of women that played golf in the BIPOC community.
During the pandemic, golf was one of the few things you could safely do. I was playing so frequently, that it necessitated purchasing additional golf attire. The ladies that I was playing with, including myself, wore golf dresses. We found dresses were better fitting, and we didn’t have to fuss with shirts in or out, belts too big or too small. And if you had to use the dreaded Porta-Potty… It’s much easier to just lift a dress than to have to maneuver a skirt, shorts, or pants without touching the facilities.
Women understand – the struggle is real!
As I began shopping for more dresses, I didn’t encounter a lot of options. Additionally, the ones that I did find were often priced over $130. I started to research manufacturers, sketch out ideas for golf dresses, leaned into my faith, and obtained an initial investment from my savings. In August 2021, Fairway Flair was created.
A woman-centric business located in the greater metro Denver area. Fairway Flair is passionate about inspiring more women in the BIPOC (Black, Indigenous, and People of Color) community to experience the multiple benefits of playing golf, which include enhancing a woman’s social capital and actualizing career opportunities.
10% of Fairway Flair’s profits will be donated to Historically Black Colleges and Universities (HBCU) that have Women’s golf programs.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It’s been relatively smooth. I have encountered supply chain issues.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I describe myself as “Multifaceted.” With over 18 years of business experience reflecting extensive Retail, Real Estate, and Affordable Housing finance. Add to that, I have engaged in entrepreneurial ventures: joint ownership of an independent bookstore, and the founding of a women’s investment club, LLP. I can also be found supporting my husband in Pastoral ministry and serving on various civic, and non-profit boards as well as committees.
Professional and Community Affiliations
● The Women’s Foundation of Colorado
● Second Chance Center, Inc. Board of Directors
● First Tee Colorado Rocky Mountains, Board of Directors
● Downtown Denver Partnership – City Rise Committee
● Senior Partner – Women of Faith Financially Fit Investment Club, LLP.
● Zion Temple Church
What makes you happy?
Playing golf, introducing golf to women, and encouraging them to give it a try.
Traveling and spending time with family and friends. Helping others and serving in the community.
- Fairway Flair understands and grasps both the simplicity and complexity lady golfers face: Women golfers want to play well, dress suitably, and enjoy performance comfort while highlighting their individual style. Fairway Flair’s first season, limited edition dresses will be available for presales starting June 1, and are inclusively priced under $125.
- Website: FairwayFlair.com
- Instagram: kimm_fairwayflair
- Facebook: Fairwayflairgolf
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