Today we’d like to introduce you to Nisha Shamsudeen.
Hi Nisha, please kick things off for us with an introduction to yourself and your story.
Navira started as a small idea after I had children of my own. I am a self-taught mother who chose to give up a career in engineering to be with my little ones and follow my passion for design. It was the best decision of my life. I have drawn inspiration from the towns of the Rocky Mountains and the people I’ve met, who are often full of creativity along with a love for adventure.
Every piece of clothing has been scrupulously designed in the USA and handmade with an artistic touch by skilled seamstresses in southern India. Great care goes into choosing the best international textiles for each garment because these clothes are worn and loved by precious little children.
My vision for Navira is to enhance the lives of every individual contributor involved in each stage of the business and do everything in my capacity to make a positive impact on society.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The beginning of my business was definitely a struggle. Being an immigrant who wants to run a business locally was challenging. The obstacles were mostly in finding the right platform for Navira.
Eclectic co. is more than a Co-op to me. It’s like family, The owner, and founder, Peri Bolts was able to see my potential and give me an opportunity to be part of the co-op and I basically took off from there.
Apart from successfully running my business with the help of Eclectic, I learned a lot and made some amazing connections that hugely impact my personal and professional life.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a self-taught designer and I design children’s clothing. Most of my designs start off my knowing what kids like/dislike based on my own experience with my children.
Navira clothing is a perfect example of east meets west, using Indian fabric to design modern comfort clothing for kids. I am proud of making my small idea materialize into a brand.
We’d love to hear about any fond memories you have from when you were growing up.
My favorite childhood memory is playing dress-up with my sister.
Becca Howard & Dinesh Kumar