Gift Guide: Ignacio Orellana of Aceite Diablo Highlights their Top Product

Today we’re excited to be connecting with Ignacio Orellana again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Ignacio, so thrilled to have you joining us again, this time to talk all about products and so let’s jump right in. Please give our audience some background on the product side.
Aceite Diablo (Devil Oil) was created in Hell’s Kitchen, NY. and it was an idea that we had my wife and i after years of going out and eating at restaurants in the area.

Every single location had their own type of sauce that satisfied its own need but we felt that we were missing out something, the flavor of the food and by that we mean this, as each location had their own type of home made sauce, each one of those changed the flavor of the food… and that is what we dis not want.

So we came up with a way to add heat to the food without changing its flavor.

Aceite Diablo is not a hot sauce but an essential part of the cooking experience as the chili oil adds heat to the food also elevates its flavor and along the way you cab enjoy its health benefits.

Aceite Diablo is for anyone that would like to improve the flavor of the food, it can be use for cooking and/or to put on top.

What’s been the most exciting part of the journey of taking this product from idea to real life?
For is it has been a long journey to this moment in time.

We started with the idea and then the name but the whole process to make it happen it took almost 2 years since the creation of the LLC, the food protection exams and then the commercial kitchen requirements.

To be able to step inside of a commercial kitchen to work on the process it took a long way but in the end i am here pushing through and selling it via website mainly but also at some local markets and delis.

If you had to boil your product or brand down to one core message – what would that message be?
Aceite Diablo is not a hot sauce but an experience that you bring to your kitchen every time you are cooking or by simple putting on top of your snack.

It is for everyone that wants to give a push to the flavor of the food, specially to the ones that are afraid of the spicy flavor.

What’s next on the product or brand roadmap?
We started out with a mild spicy flavor and then we created the Olive Chili Oil for Pizzas and Pastas and now we are going out looking for heat and we have found the ‘Carolina Reaper’ Oil which bring to the table the hottest pepper on the planet. This one is made for the ones that likes it hot and don’t need introduction to the spicy flavor of the food.

Image Credits
Ignacio Orellana @iorellanaphoto