Daily Inspiration: Meet Brynn Tweeddale

Today we’d like to introduce you to Brynn Tweeddale.

Hi Brynn, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started my Instagram in 2016 during college to explore my love for photography, mainly posting landscapes and other scenes from my travels. In 2018, I shifted to content creation or “influencing,” working with small businesses to create social media content. It started when a brand sent me a hammock in exchange for a post—before that, I had never felt that I was enough to make my Instagram into something more than just fun. I still feel very new to being a creator because there’s always more to learn and improve, but I guess it’s officially been 7 years! I still work a full-time job too, so I spend a lot of brain power trying to balance my full-time job, my creator business, and time to just enjoy life. The way I’ve kept growing is by trying to stay consistent, adaptable, and positive. The creator economy and social media trends are always changing, so you need to be willing to change things up and not take it personally when what you’re doing doesn’t work anymore.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There are two things I struggle with the most: showing up every day and avoiding comparison. As an introvert, putting myself out there online definitely takes a toll on my social battery. Sometimes I just don’t feel like showing up—either for a day or a longer period of time. Consistency is really important as a creator on social media, but I strive to put myself first. This year, I took an unplanned 2-month break while I was traveling, which was much needed. The other challenge as a creator is that there are a whole lot of other creators to compare yourself to. There are so many creative, talented people out there that if you compare yourself to every one of them, it can feel very overwhelming. I probably spend less time doom scrolling on social media than people would expect so that I can focus on making content that feels genuine to me and not worry so much what others are doing. Since I never had a personal Instagram before I started my business, I treat my social media accounts mainly as a tool for my creator business versus a fun way to kill time. I also usually stay off my phone while I’m out—unless I’m at an event or a planned photoshoot, I try to be present in the moment.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My full-time job is as a Website Manager of a startup called Temporal, but my own business is as a content creator. I am a lifestyle content creator who focuses on sharing daily life—adventures, meals, outfits, that sort of thing. Since I came from a background in photography, I would say I’m probably most proud of my travel photography and how I’ve incorporated that into my creator business. I’ve worked with brands I never thought would be possible when I started, like Movado, Armani Beauty, CVS, adidas, Lucky Brand. And I’ve gotten to go to some cool places, like Costa Rica, Tanzania, and San Diego. It’s really hard to say what sets me apart from other creators as the creator economy has grown so big since I started, but I would say just sticking with it for years on end, even when it was going nowhere.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The creator industry seems like it’s constantly shifting from algorithm changes to new apps to societal shifts in trends. Like right now we’re seeing a shift to YouTube Shorts and Threads. The shift from photo content to video content with the rise of TikTok and Reels has been particularly painful to me because there have been all these new video skills I’ve needed to learn to stay relevant in the industry! With how quickly moving the industry is, I don’t think anyone can accurately predict what it will look like in the next 5 years, but I hope to see a shift away from just viral, clickbaity content to more value being placed on authenticity and creating connections (bring back the chronological feeds?).

Contact Info:

• Instagram: https://www.instagram.com/brynntweeddale
• LinkedIn: https://www.linkedin.com/in/btweeddale/
• Other: https://www.tiktok.com/@brynntweeddale

Image Credits
Brynn Tweeddale