Lexis Krieg shared their story and experiences with us recently and you can find our conversation below.
Lexis, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is a normal day like for you right now?
Right now, my days balance between running my design studio, Most Beautiful Design, and family life with my two daughters. Mornings usually start slow—coffee first, a few oracle cards—then getting the kids ready for the day. I keep my schedule flexible to make room for client projects, whether it’s creating branding visuals, building Squarespace websites, or writing brand summaries, alongside intentional space for my kids, especially during summer.
It’s a rhythm I’ve really come to value: purposeful work with plenty of breathing room. I’ve learned I do my best work when there’s a balance between focused creative time and flexibility. That’s really the heart of how I approach design too—helping clients feel proud of their brand without the overwhelm.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Lexis Krieg, the creative force behind Most Beautiful Design and Lexisworks—two ventures that blend artistry with purpose. Through intentional branding and watercolor art, I help people express their unique brilliance and reconnect with what makes them feel most like themselves.
You could call me a designer, artist, intuitive creator, storyteller, creative guide, mother, recovering perfectionist… but at my core, I’m someone who believes the world can be beautiful. I believe in the power of creativity to heal, to transform, to bring us back to ourselves—whether that’s through a brand that feels fully aligned or a simple watercolor painting that brightens your day.
With Most Beautiful Design, I specialize in crafting branding and Squarespace websites for purpose-driven professionals—therapists, coaches, wellness practitioners—helping them feel proud of their business and show up with clarity and confidence. It’s artist-led design that goes beyond trends, grounded in story, energy, and intention.
And alongside that, Lexisworks is where I share watercolor art, creative workshops, and my newsletter The Art of Joy—a space for personal stories and creative encouragement to help others reconnect with their own spark. In the end, it’s all about making beauty tangible.
Right now, I’m especially loving rebranding projects—helping established professionals step into that next-level version of their business with clarity and confidence. It’s always so satisfying when the visuals, the message, and the overall vibe finally line up in a way that feels clear, true, and unmistakably them.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
Honestly, I’ve always been someone who saw beauty in the little things—always making things with my hands. Before perfectionism or productivity crept in, I was the kind of kid who could spend hours sitting in the woods, wrapping yarn around thistles, making up my own world. I loved getting lost in small projects: cutting out magazine images just for the feeling of it, painting and collaging to turn emotions into something tangible.
Even school projects would spark something in me. What started as a simple assignment might turn into pages of poems or my own handmade tabloid. I wasn’t trying to be productive or impressive. I was just following whatever creative thread felt good in the moment.
That’s still the energy I try to return to in my work now—whether I’m designing a brand or making art for myself—creating with presence, for the joy and the beauty of it. Not to prove anything. Just to express what’s real and help others do the same.
Was there ever a time you almost gave up?
There’s been more than one moment, honestly. I started out as a freelance designer and selling my artwork at craft fairs. But once I had kids, balancing both got hard, and I shifted into focusing on art and creative workshops instead. It was a way to return to myself as I adjusted to life as a mother—I let design fall to the side.
And when burnout crept in with Lexisworks, I wasn’t sure if I even wanted to keep running a business at all. I almost gave up entirely. But instead, I gave myself permission to reimagine what my business could look like: slower, more intentional, more aligned with the kind of people I want to work with now.
What helped me through that was realizing how much I’d learned from building my own brand—and how much I enjoyed helping friends find clarity in theirs. That’s really where Most Beautiful Design came from. It wasn’t about starting over. It was about pulling everything I’d done—art, design, branding—into something more focused and aligned, without forcing myself into a box that no longer fit.
For me, pivoting isn’t giving up. It’s just part of the process. Letting things evolve has always led me somewhere truer to myself.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What would your closest friends say really matters to you?
Color, definitely. I think that’s the first thing people would say. My love of color shows up in everything—from my artwork and branding to the way I decorate my home and how I dress. I’ve had people tell me my house looks exactly like me, and I take that as a compliment. But it’s not just about things looking bright or bold—it’s about creating a feeling.
It’s about beauty, but not in a surface-level way. It’s about creating things that feel true and intentional—whether that’s a painting, a brand, or even just how a space feels. I’m always looking for that balance between clarity and creativity, making sure things not only look good but feel good.
Beyond that, I know my friends would say I care about doing things with intention—and that I care deeply about presence. About slowing down, paying attention, making space for the things that actually matter: my family and friends, my work, my art. I’m not someone chasing constant growth for the sake of it. What matters to me is building things that last, that feel meaningful and aligned with who I am.
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
I hope people say I helped them live differently. That I wasn’t about doing things the way they’ve always been done, but about slowing down, paying attention, making things with intention and purpose.
That I paid attention—to the little things, to the people I cared about, to what really mattered.
At the end of the day, it’s not about how many brands I designed or how much art I made. It’s about knowing I created things that helped others feel more like themselves—more connected, more seen. That’s really what all of my work is about.
Contact Info:
- Website: https://www.mostbeautifuldesign.com/
- Instagram: https://www.instagram.com/lexisworks/
- Linkedin: https://www.linkedin.com/in/lexiskrieg/
Image Credits
Brand photos: David Mjolsness
Headshot: Luke D’Agostino
