We recently had the chance to connect with Cole Fritz and have shared our conversation below.
Good morning Cole, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is a normal day like for you right now?
Wake up 7
Bible study7:20
Prep food for day 8
Drive to client or gym 9
Lift 10 or 11
Clients 12-8
Drive home8:30
Bed 10
Can you briefly introduce yourself and share what makes you or your brand unique?
Hey, I’m Coach Cole Fritz,
Founder of the Coach Cole Fritz-Testosterone Optimization Protocol — a results-driven coaching program built for high-performing businessmen who want to drop 10–30lbs, build muscle, and reclaim their confidence without sacrificing their lifestyle.
I work with men who’ve mastered the boardroom… but feel like they’ve lost control of their body, energy, and self-respect.
What makes my approach different?
We don’t chase trends or restrict life. We use science-backed systems that work with your biology — not against it — to optimize hormones, simplify nutrition, and create a lifestyle that fuels performance in and out of the gym.
I’ve built this brand because I know what it feels like to look like a leader on paper — but not recognize the man in the mirror.
Right now, I’m focused on scaling the Testosterone Optimization Protocol, helping more men become the boss they know they’re capable of being — confident, resilient, and respected in every room they walk into.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
I used to believe that I wasn’t good enough. But as I have anchored myself in Christ and learned who I am and where I am going, I realized I am good enough.
Was there ever a time you almost gave up?
2 years ago I almost ended my life. I was stuck at a job that had no growth or potential for me to maximize who I wanted to become. As a result I couldn’t see a way out from this dead end job and being surrounded by subpar people. Luckily for me, I again just had to relook at my identity that had been established in Christ and see that if I truly wanted the pain I was feeling, I would need to leave that job and level up by creating my own business.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What truths are so foundational in your life that you rarely articulate them?
These values I have- strength, courage, honor, and mastery are my 4 pillars in my business and personal journey. If you don’t have these in your life, especially as a man you will never become a better version of yourself. These values can be used regardless of circumstances, it is a mindset shift to be better in every way of life.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
I would stop caring about anything others thought of me and go all in on everything. I wouldn’t save money but leverage it into investments that would make huge returns so that way my family would be set for life after I died.
Contact Info:
- Instagram: @coachcolefritz
