Today we’d like to introduce you to Tamara Estrella.
Hi Tamara, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always had a very international life. I was born in Spain, grew up between Chile and Mexico, studied in the U.S., completed my master’s in Singapore, whilst living and working in places like New York, Paris, and Tokyo. Being exposed to so many different cultures is what made travel such a huge part of who I am.
Professionally, I took a more traditional path at first. I studied business, completed a Master’s in International Economics, and worked in consulting at PwC and later Capgemini Invent in New York. I learned a lot from that world, but I eventually realized I wanted to build something of my own and tell stories about the places, cultures, and experiences I was constantly discovering.
In 2024, I left my corporate career to pursue content creation full-time. Today, I create travel and culture content, with a focus on making the world feel more accessible, while sharing the history, people, prices, realities, and little details that make each destination different. I also released group trips to Japan, Corea and Thailand this year, planning to expand into Egypt and Peru for 2027. It’s been a very nonlinear journey, but looking back, all of those different chapters—from moving countries to working in corporate to traveling the world—are what shaped the work I do today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a completely smooth road, on the contrary. One of the biggest challenges was leaving a stable corporate career that I had spent years building to start over in a completely different industry. Becoming a full-time creator meant choosing a lot of uncertainty (specially financial) and learning everything from building a personal brand to running the business behind it. There have definitely been moments of doubt, but they’ve also forced me to become much more intentional about the career and life I want to create. I still struggle mentally with this but I need to keep believing in myself and what I want to achieve.
Can you tell our readers more about what you do and what you think sets you apart from others?
I create travel content that sits somewhere between storytelling and a really useful conversation with a friend. I’m interested in the questions people actually have when they’re curious about a place: Is it safe? What does it really cost? What surprised me? What do locals think? What’s the history behind what I’m seeing? I try to answer those questions in a way that is entertaining, honest, and easy to understand.
I’m especially proud of the trust I’ve built with my audience. I never want to make a destination look perfect just because it makes a prettier video — I’m comfortable sharing the good, the complicated, and sometimes the uncomfortable parts too. I think what sets my work apart is that combination of curiosity and practicality: I want people to finish a video feeling like they learned something, but also like they could actually go experience the place themselves.
What sort of changes are you expecting over the next 5-10 years?
I think the creator industry is going to become both more digital and, ironically, more focused on real human connection. AI will make it easier than ever to create, edit, translate, research, and scale content, which means the things technology can’t replicate — trust, personality, community, and real-life experiences — will become even more valuable.
At the same time, perhaps because of this, we’re living through what has increasingly been described as a loneliness epidemic. We spend so much of our lives behind screens, and I think creators have an opportunity to use the communities we’ve built online to bring people together offline. That’s a big reason why I’ve started organizing group trips: I don’t want travel to only be something people watch through a screen; I want to create opportunities for people to actually experience the world and build connections with each other.
And for people who may not be financially or mentally ready to travel yet, I’ve also started creating immersive country-themed events where they can experience elements of a destination closer to home — with food, performances, activities, and cultural experiences. So far, I’ve created events inspired by Japan, Korea, Thailand, and India.
I think that’s where the industry is heading: creators becoming less like people you simply follow online and more like community builders who can turn digital audiences into real experiences, businesses, and genuine human connection.
Contact Info:
- Instagram: https://www.instagram.com/tamestrella/
- Facebook: https://www.facebook.com/tamestrella/
- Youtube: https://www.youtube.com/tamestrella
