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Exploring Life & Business with Tyson Brawley of Goozmo

Today we’d like to introduce you to Tyson Brawley. 

Hi Tyson, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It all started back in 1997 when I built my first HTML website with a dial-up modem and a text editor. Three years later, at the age of 20, I started Goozmo, tho the name was Goochose Interactive. I built a platform specifically for Artists to develop and manage their own website. This platform was named Goozmo, which was a play on words – Goochose = Goo, and Gizmo = zmo… From a marketing standpoint and the fact no one could pronounce or spell Goochose, we quickly changed the company name to Goozmo. This was my first marketing/branding lesson, which I reference to this day. My mom is an artist, and I grew up traveling the country with her. Naturally, it felt like targeting the artist niche was the right thing to do.

Goozmo has always been in the marketing realm, but I didn’t realize it until 2010. Digital Marketing didn’t have an industry during the 2000s, but Goozmo got thrown into the Information Technology industry because computers were involved. I realized what we were doing, in addition to building websites, was brand building… which essentially was telling the story of a business/organization. I quickly realized this was my passion, and we jumped right into the Marketing industry, which finally felt right.

The 2000s, for me, was a lot of self-learning. I didn’t go to school for any of this and have been self-taught since the beginning. I stopped college to pursue Goozmo back in 2002 while maintaining a day job at the Space Science Institute working on science exhibit digital interactive experiences, branding, and graphic design. I left Space Science Institute in 2005, which was one of the most terrifying experiences of my life. I had had a great job and loved everything about it, including the people. However, my heart was into building Goozmo, and I took a leap of faith and hit the ground running.

Goozmo has changed a lot over the past 20 years, from working with just Artists to all types of industries. I have grown the company to 18 employees and downsized to only 2… twice. This was due to economic issues, industry growth, and ultimately the pandemic. I have worked with small brands to huge brands, like Vail, Square Enix, Denver Pavilions, and Delizone. The experience so far has been a dream come true.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Being a business owner comes with many rewards and benefits and many challenges. It hasn’t been easy, and sometimes so hard I just wanted to give up. This has happened multiple times and will continue to happen. Challenges come in many forms, from money to employees, to just being in the right headspace. Dealing with unhappy clients is always tricky because my personality is to make sure everyone is happy and loves the work we provide.

This has been a massive challenge for me, and after 20 years, I have realized I can’t make everyone happy, and not everyone is a good match. It has a much better outcome to sever a business relationship when things are just not clicking than trying to salvage it. Luckily this has been rare, and the few instances I had to sever the deal left a positive outcome. The bottom line is that you will not make every client happy; just not going to happen.

Learning this and getting over this obstacle helped improve my overall confidence. I realized that I bring value to the table and need to back that value with confidence. Twenty years of experience is a lot, I realized, and I need to present that in my communication and the way I do business.

Appreciate you sharing that. What should we know about Goozmo?
We are website designers, developers, search engine optimizers, and user experience fanatics because we LOVE what we do. Our specialties include marketing, web design, web development, mobile apps, branding, and user experience strategy. We have been building innovative experiences for over 20 years, serving Boulder, Denver, and beyond.

Our portfolio will prove our experience as a full-service marketing agency. We’ve worked with businesses coast to coast and even across the pond. Let’s chat and start working together!’

Creating online experiences to tell a brand’s story is what our specialty is. A brand is more than a logo. A brand is an entire experience that you feel – from a digital experience to a physical one, from a website to an immersive interactive experience with a tangible product. This is the core philosophy of what Goozmo represents. We create these experiences.

What do you like and dislike about the city?
I was born and raised in Boulder, CO. I have never left the area and originally started Goozmo in Boulder. Moving to Denver was a new pond, so to speak, but I found myself personally more in tune with Denver than Boulder over the years. Denver is home to many businesses, large and small… across several industry types. This is what I love about Denver and the surrounding area. Huge brands have settled in Denver, which tells a lot about the area and the lifestyle it promotes. I love the opportunity Denver has to offer. Of course, I had to put our offices somewhere that was significant to me, and the symbol of the Denver Skyline – The Mailbox Building, or some people say Cash Register Building. Professionally, the Wells Fargo Center :).

Not much to say on what I dislike about Denver. It has come a long way. Ten years ago, I didn’t care for the overall business culture, almost like people were trying too hard in a city that wasn’t so business formal. This has changed quite a bit, and Denver is starting to feel more progressive in innovation and just being yourself. I believe this is so important for employees and business owners. The relaxing ‘vibe’ allows people to innovate and not have to worry so much ‘about fitting in.’ Denver used to have that feeling, which was unattractive.

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