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Meet Angeleen Newberg of HandyGirl Concierge in Lakewood

Today we’d like to introduce you to Angeleen Newberg.

Angeleen, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in Colorado and graduated from CU Boulder with a degree in Environmental Science and Hydrology. From there I worked as a chemist, researcher, and environmental consultant until the company I was working for in 2011 decided to call it quits. During that part of my life, I was consistently trying to find help with life’s mundane tasks. Tasks that I only seemed to have time for when I would rather be enjoying time with my family. My failure to find such help steered me toward the idea that maybe if I was looking for this kind of help others were too!

So, in 2011 I took a leap of faith and started HandyGirl. I had no budget, so I utilized every free marketing method I could find and slowly my client base grew into what it is today. Next year will mark the 10th year that my company has been helping Denver’s busiest people. We help everyone from stay at home Moms to seniors that don’t have family, to Managing Directors, Lawyers, and more. Everyone’s needs are a little different, which makes for a fun work week because we’re never doing the same thing from day today.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Not having a startup budget was tricky. I didn’t have the money to advertise or build a website, so I found other solutions. I utilized free booking apps, things like Groupon to market, and learned how to build my own website. In later years, I think the struggle has been balancing my staff size with the amount of incoming and ongoing work. Personal Assistant work definitely ebbs and flows with seasons and holidays, and I always want to make sure my staff is busy and my clients are well cared for!

HandyGirl Concierge – what should we know? What do you guys do best? What sets you apart from the competition?
HandyGirl Concierge is a personal assistant/concierge business that helps people to more effectively utilize their time (both professional and personal). For our regular clients, we handle shopping, meal prep, home organization, gift purchase & delivery, we vet/hire service personnel and manage them for clients so they don’t have to miss work. Our goal is to help our clients free up their time so that they can spend it doing what brings them joy. It is so easy to work all week long, only to then have to spend your weekend taking care of the rest of “life”.

There are other times when our assistance is a more acute and/or temporary need. We have helped people get to and from their PT appointments post-surgery, taking care of their errands during their appointment. We walk dogs, decorate for the holidays, assist with the moving process (pack/unpack), and handle surprise gifts for clients who’s loved one happens to be in Denver on a special day. We have organized birthday scavenger hunts, and even managed fancy weddings. We often get hired for last-minute emergencies for people who don’t even live in the State. One such example is someone leaving a phone at DIA and then getting on a plane to go back home to Texas (oops!).

What I’m most proud of is that in the current gig economy, HandyGirl can provide something that others can’t: Very personalized service and care. Knowing that the same person is going to grocery shop for you every week means you know that they will get what you want (and know what to get if that isn’t available). There is a level of trust and feeling of having a real person you can count on (rather than app with a random person on the other end). I think that is what gives HandyGirl an edge. Developing a relationship with your concierge gives peace of mind and a sense that someone has your back because they know you and they understand your needs.

What is “success” or “successful” for you?
Success to me is having happy clients. Whether that is five clients or 50. If I can wrap up my last appointment at the end of the day and know that I legitimately helped someone to make their life just a little bit less stressful, I feel good about the work I have done. Sometimes, that can be as simple as making a bed for a 92-year-old with Rheumatoid Arthritis. Simple things can have big impacts.


  • HandyGirl Concierge charges a flat rate of $40/hour, but block packages can be purchased in advance at a discounted rate.

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