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Meet Matt Phillips of Pro Athlete Advantage in Cherry Creek

Today we’d like to introduce you to Matt Phillips.

Matt, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Have you ever felt like there was something greater inside you? Some voice whispering in your ear each day that there is more you could and should be doing? Something telling you that you are meant for more? Well, that was me.

And because I listened to that voice, and took action, that is what led me to where I am at today.

After my European professional baseball and Division-1 college baseball career ended, I went into the corporate world, starting in audit and accounting, and then holding various jobs with great companies in the United States and Europe. As I progressed in my career though, I was honestly miserable because I knew there was something more inside me. I remember at one point that I looked in the mirror, was 30 pounds overweight, hated my job, and the worst part, my marriage was in a horrible place. And I knew I needed to change.

I decided to finally take control of my life and future, and I lost the weight and got my marriage back on track. I began to dream, plan, and take action on what my next step could be, finally tapping into that potential within. And during this process, I went through not only a physical transformation but a mental one…and that’s when the light bulb went off.

It’s all about your MINDSET! My struggles and unhappiness were due to one thing…my mindset, what was going on inside my head. My doubts fears and limiting beliefs!

To make a long story short, as I worked through the things holding me back, I began to see the power of mental toughness, of growing that ‘mental muscle’, and that became my passion and business.

I launched Pro Athlete Advantage in 2012 and now work with business leaders and professional athletes on building high-performance mindsets and teams around the world, because a strong and resilient mindset can set you free!

Has it been a smooth road?
Smooth? Absolutely not!! But I would not be the person I am today without those struggles. One of the biggest shifts I had to make in my business was around sales. Now, of course, my business is driven off making sales. But, when I first started out, I found myself avoiding making the sale. I would love to introduce what I do and how I do it but would hesitate when asking for a commitment.

And do you know why? FEAR! My fear of failure and more importantly, my fear of not being liked.

Whenever we progress in an organization or as an entrepreneur (i.e., step out of our comfort zones), every fear and doubt you have magically shows up and gets in your way. But, this is the beauty of working on your mental toughness…you have the ability to choose to look at that fear and say, “No More!” and be different.

I decided to look into where that fear came from and address it. And when I shifted my mindset from worrying about what others thought about me to focusing on sharing impacting millions of lives, my entire business changed.

Struggles and adversity will never go away…it’s just about how we choose to deal with them.

So, as you know, we’re impressed with Pro Athlete Advantage – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am the Founder & CEO of Pro Athlete Advantage. As a former professional athlete, I now help corporations build high-performance teams that crush their financial and strategic goals, by focusing on the one true differentiator, Mental Toughness.

We’ve developed a unique business model, a 5-step process called Ignite Your Mindset, that build each team’s confidence, focus, emotional control, and energy, and then ensures they create high-performance habits to truly increase productivity and performance. World-class CEO’s use this, top 1% salespeople use this, and I use this…it frankly can help everyone in a company from sales to operations. I now work on integrating these programs with companies to completely transform their business and teams. Our unique branded system takes good people and makes them great. Takes people with potential and helps them fulfill it. Takes people who want to be really good and shows them how to make that happen.

We’ve helped companies like Western Union, Mutual of Omaha, Hitachi, IHS-Markit, and many others to integrate Ignite Your Mindset. There are a number of ways we deliver these results. There is the Ignite Your Mindset workshop program, keynote speeches, executive offsite events, one-on-one coaching for high performers, and coaching for teams (masterminds). The key is to find the best approach for your teams to deliver the results, so each company is different and customized.

Let’s touch on your thoughts about our city – what do you like the most and least?
I am a Denver native and absolutely love it here! Between the mountains and sports, you cannot beat Denver!

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