Today we’d like to introduce you to Shani Canillas.
Hi Shani, so excited to have you with us today. What can you tell us about your story?
In 2023, after a 13-year corporate career, I was working in Bozeman, Montana, when I first came across The Scout Guide. I was instantly captivated by its beauty, artistry, and the intentional way it showcased brands in such an elevated manner. The creativity and curation sparked something in me—I had never envisioned myself in the publishing world, but The Scout Guide Bozeman had my full attention.
A week later, I revisited the guide and discovered it was a franchise with locations in Denver, Boulder, and Aspen. The moment I realized there wasn’t one in Northern Colorado, I reached out immediately. From that first conversation, it became clear: this was the work I was meant to do. Things fell into place as if I had stepped onto my path.
After purchasing the Northern Colorado market, I began building what would become our TSG Fort Collins community. That first year was far from easy—I had to convince business owners to trust me with elevating their brand through beautiful photography, connecting them to like-minded leaders, and telling their stories, all without a single printed guide to show them. But with grit, passion, and a clear vision, I began having meaningful conversations, one by one, winning their trust.
We recently launched our Volume 2 guide, and the shift has been incredible. The creativity of the publication has evolved, and our community continues to grow organically through word-of-mouth from our members. What began as a goal to create a beautiful publication has blossomed into something even more meaningful: a thriving, supportive network where members champion each other’s success. More and more community contributors—those dedicated to giving back to Northern Colorado—are joining because they’ve heard about the extraordinary people who are part of this guide.
Now, we’re not only telling stories—we’re creating impact. Through fundraisers, strategy sessions, and collaborations, we’re finding new ways to support local nonprofits and small businesses. Every day, I’m reminded that I am exactly where I’m supposed to be: supporting local and building community with intention and heart.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like any business journey, mine has had some challenges — and I expect that will always be part of being a business owner. From navigating financial commitments to finding my voice as a leader, there have been bumps along the way. Some partnerships didn’t evolve as I had envisioned, and in a few cases, I had to make the difficult decision not to invite certain businesses back for the next Volume. Those conversations are never easy, but I’ve learned that protecting the integrity of our community sometimes means making hard choices.
As our network grows, so do the number of perspectives and delicate matters that come my way. In the early days, my instinct was to say “yes” to whatever would make a member happy in the moment. But with each year, I’ve gained the confidence to make thoughtful, strategic decisions that best serve both my business and the community as a whole. While my heart is always invested, my focus remains on building something sustainable, intentional, and true to our brand.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m the Owner and Editor of The Scout Guide Fort Collins, a local print publication with a national reach, dedicated to showcasing the very best of Northern Colorado through beautiful, intentional photography and storytelling. Each volume is an artfully curated collection of exceptional businesses, thoughtfully selected to create an elevated “look book” that highlights the leaders, makers, and organizations that truly define our community.
One of my proudest achievements is our partnership with Colorado State University. As my alma mater and the largest employer in Fort Collins, CSU is not only a local cornerstone but also a powerful contributor making meaningful impacts across Colorado and beyond.
What sets The Scout Guide Fort Collins apart is threefold: First, we do all of our own photography to ensure brand consistency and a high standard across all markets. Second, our members enjoy national exposure through The Scout Guide network, which spans over 100 cities and is supported by a national editorial team that regularly features local content to a nationwide audience. And most importantly, our community is at the heart of everything we do. I’ve been deeply intentional in cultivating a group of leaders who champion one another, collaborate meaningfully, and share in each other’s successes. Seeing this spirit of connection and mutual support come to life has been the most rewarding part of my journey so far.
Let’s talk about our city – what do you love? What do you not love?
Fort Collins is beloved for a special blend of charm, outdoor adventure, culture, and craftsmanship—making it hard to pick just one “best thing.” But if I had to, the standout is Old Town Fort Collins. This historic downtown district—noted as the inspiration for Disneyland’s Main Street USA—offers vintage architecture, vibrant pedestrian life, local shops, colorful murals, and welcoming community energy.
I would say my least favorite thing about Fort Collins would have to be traffic, commuting, and transportation frustrations.
Contact Info:
- Website: https://thescoutguide.com/fort-collins/
- Instagram: https://www.instagram.com/tsgfortcollins/
Image Credits
Arianne Autaubo Martinez
