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Meet Alisa Conner of Alisa Conner Consulting in Arvada

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Today we’d like to introduce you to Alisa Conner.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been an entrepreneur since I was about seven years old. I always had a half baked scheme that I drug my brother and my cousin into and that drive, ambition and inner voice never let up. I finally took the plunge right before the downsizing began in my corporate career with my first entrepreneurial gig as a personal chef. I always loved food, cooking for others and soon I had created a thriving business creating meals for busy families in their homes. Life threw a wonderful curve ball in the middle of my business plans and I went on to have my first son soon after. In the meantime, I learned great skills in marketing, sales and growing a team with nearly every MLM on the planet. People discount MLMs all the time, but it is a great place to cut your teeth as an entrepreneur. The universe delivered a literal double whammy surprise when I delivered identical twin boys. I’m not sure if it was insanity or drive that drove the next step in my journey. Regardless, I started my gourmet sandwich delivery business when the twins were just around three years old. So at the time, I had three kids under 6. Cafe Dejeuner is where I catered luncheon and private events for corporate offices. It was a great learning experience and yet, I found that getting clients was not always as easy as I thought it would be. That, 18 hour days and the nudging of a good friend got me interested in how to use social media for business. I became one of the first certified social media marketers in the Denver area and Ripple Effect Marketing, LLC began. I spent the first four years of my business teaching about social media and implementing social media for small businesses. What kept coming up is that business owners didn’t know how to attract new customers and invite them on a journey to do business with them. I started to consult one one one with businesses to create messaging that attracted clients, a sales funnel that nurtures those leads and finally a direct call to action to make a purchase. Ripple Effect Marketing, LLC became Alisa Conner Consulting. Today I work with small businesses and solopreneurs, just like you, and help you become game changers in your industry. We work together to generate new leads, grow your business and stop throwing money at marketing that isn’t working. I understand how frustrating it can be to invest in people, systems, processes and platforms that aren’t achieving results leaving you feeling like you are working SO hard and not seeing the change in your bank account. I take a birds-eye-view of your business and show exactly where your sales funnel is broken, and together we fix it. Helping business owners, like you, double, triple and quadruple your income in as little as six months. But the biggest benefit, is you get your time back – you get to stop working yourself to the bone and enjoy your business and your life again.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of my mentors Darren Hardy, uses the metaphor of a rollercoaster when describing the entrepreneurial journey. I would like to take that one step further and liken it to a bungee jump. The highs are often very high when everything is working out right, you’ve got happy clients, people are lined up to work with you and all is well and right in the world. But the lows can be devastating. When you are staring at your bank balance and wondering how to afford your car payment and know you have no one left to blame but yourself because you got caught up in client work and didn’t market – it is easy to feel defeated. My advice to anyone on an entrepreneurial journey is not to do it alone. Create a support system, a network of people that no matter what, they have your back. More than likely, it will be other business owners, because not everyone is brave enough to go on this journey. The other thing that we entrepreneurs don’t talk about nearly enough is the inner work you have to do on yourself when you embark on this journey. You have to be willing to take a good hard look at those pieces of you that would be considered flaws or fears and face them. They will continue to show up until you deal with them. If you lack confidence, the universe will continue to deliver to you opportunities to face that fear and get over it. You 100% have to be brave to start a business because there is no safety net, but even more so, fearless because you have to get to know the deepest, darkest fears you hold inside of yourself. Then you have to face those fears and walk through them no matter what they throw up as a roadblock. You absolutely cannot succeed if you let fear stop you from doing what you have been put here to do and to help the people you are meant to help.

Alisa Conner Consulting – what should we know? What do you guys do best? What sets you apart from the competition?
I am the owner and founder of Alisa Conner Consulting and I specialize in helping you fix your sales funnel so you can sell more and work less. I help small businesses systematize the way they attract prospects, nurture them and turn them into clients quickly. I am most proud of the results of my clients when they work with me. We are able to take their business and generate more revenue and they get their life back because we automate a lot of what they were previously doing. It is exciting to get phone calls from clients telling me they sold more in the first three months of the year than they did the entire previous year because of the work we have done together. I love watching them succeed and seeing a difference in their lives and the lives they are touching. What sets me apart from others in my industry is that I have the ability to look at any business and tell you exactly what is currently not working or underworking and how to fix it quickly, simply and easily. My biggest complaint with marketing and website design is that you don’t see results for such a big investment. If you are making an investment into your website, it had better be ringing your cash register. It is frustrating to me to watch businesses make investments in training, coaching, consulting or software and then not measure the results from those investments. If you invest money into something it had better show up on your bottom line. I am passionate about having my clients measure and see results in their business. Too many businesses fail because they don’t have their sales funnel down to a fine art. We need more small businesses succeeding and growing because they are the backbone of our communities. They provide jobs, create enjoyable places to live and support local events, charities and more. It’s my goal to help small businesses become ultra successful so that our communities can continue to thrive.

What moment in your career do you look back most fondly on?
The proudest moment of my career has been to launch my podcast this past year. The podcast has given me a platform to share the day to day struggles and hiccups of being an entrepreneur and offer inspiration to others. I believe it resonates with people, I will be at an event and someone will come up and tell me how much the podcast has helped them not only with their business but with the day to day emotions that come with being an entrepreneur. My intention is to keep the content as real as possible. I record at home and the other day just as I hit record, a street sweeper starts going by. It was so obviously obnoxious, that I just kept going and recorded the street sweeper in. I think that’s the biggest lesson for business owners, that no matter what happens we just have to keep going. Whether you launch a failed product or bomb at a speaking engagement, just look at the experience as a lesson instead of a failure. And no matter what, just keep moving forward. When we start to see things as learning opportunities, things start to shift for us and our business. Jumping in without fear, like I did with the podcast – not knowing what would come of it and not really caring – is what being an entrepreneur is all about. You will never really know because you are creating something new, something that has never been done before. When you realize you have the power to shape your future and the future success of others, you realize what you are doing really is something special. Sharing that gift that only I can share, as me, is what makes drives me to keep going every day.

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