We’re looking forward to introducing you to Matthew Lee Moore. Check out our conversation below.
Hi Matthew Lee, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think is misunderstood about your business?
Many people think video is just about looking good on camera.
Here’s what they miss:
– It’s about results. A well-made video should help you get more customers, not just views.
– You don’t need a huge budget.We work with small to mid-sized businesses. Most of our shoots have 3 to 4 people.
– One shoot can get you months of content. We plan ahead so you walk away with a full set of videos: website content, social clips, testimonials, and more.
– The process is simpler than you think. We guide you from strategy to script to shoot day. Most of our clients say, “That was way easier than I expected.”
Can you briefly introduce yourself and share what makes you or your brand unique?
I run a video production company called Future Fox.
We help small and mid-sized businesses create videos that actually drive results like more sales, more leads, and better brand awareness.
What makes us different:
– We focus on strategy first. Before we hit record, we ask about your business goals and learn about all of your pain points.
– We keep it lean. Most of our shoots have a crew of 2 to 4 people. Keeping it simple gets you the best bang for your buck.
– We make it easy. You don’t need to know what to say, we guide you every step of the way.
Our clients walk away with videos they’re proud to share and that help grow their business. Our goal is always to help our clients solve their problems so they’ll come back when they have more problems to solve.
Right now, we’re doing more retainer-based content packages so our clients can stay visible year-round without having to think about it.
We’re also working on a podcast that features local business owners and the real stories behind how they built what they built. It’s called “The Future Fox Podcast” and you can find it on YouTube or anywhere else you listen/watch podcasts.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
My dad taught me what hard work looks like.
He never sat me down to give a lecture, he just showed up every day and did the work.
What I learned from him:
– Show up early.
– Don’t complain.
– Take pride in what you make, even if no one’s watching.
– Take care of your people.
– If something isn’t working, fix it.
That mindset stuck with me. It’s how I run my business and how I lead my team.
You don’t need to be the smartest person in the room. You just need to keep showing up and solving problems with integrity.
Is there something you miss that no one else knows about?
I miss being behind the camera.
Most people think I still do all the filming, but these days, I’m mostly running the business…calls, emails, planning, managing.
I started this because I love filming. Framing a shot, chasing good light, capturing real moments, that’s what got me hooked.
Next year, my goal is to replace myself in some of the day-to-day so I can get back to filming once in a while.
Not because I have to. Because I want to.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What important truth do very few people agree with you on?
Profit doesn’t drive me. Obviously it matters, but it is not my focus.
Most people assume that if you run a business, your main goal is to scale fast and make as much money as possible.
For me, that’s not it.
What drives me is having a balanced life.
Being home for dinner.
Taking my kids to school.
Not missing these years while they’re young.
I’d rather make less and live well than chase growth and miss everything that matters.
Most business advice doesn’t agree with that. But I’m okay with that.
Okay, so let’s keep going with one more question that means a lot to us: Could you give everything your best, even if no one ever praised you for it?
Probably not.
I’d like to say yes, but the truth is, most of us want to feel seen. I’m no different.
When you put everything into your work and no one notices, it wears on you.
I don’t need constant praise, but some recognition matters. A client saying, “This turned out better than I expected” goes a long way.
That feedback reminds me why I do this. Without it, it’s hard to stay motivated.
We all want to know our work means something to someone.
Contact Info:
- Website: https://www.futurefoxmedia.com
- Instagram: https://www.instagram.com/futurefoxmedia
- Linkedin: https://www.linkedin.com/in/matthewleemoore/
- Youtube: https://www.youtube.com/@futurefoxmedia
Image Credits
Future Fox Media
