Meet Kiley Murphy of Creative Canvas Website Solutions in Arvada

Today we’d like to introduce you to Kiley Murphy.

Kiley, please share your story with us. How did you get to where you are today?
Here at Creative Canvas, we specialize in creating websites for small businesses. We leverage our industry expertise to create WordPress websites customized to fit your needs. Whether you are in the health field, starting a new online e-commerce store, or provide a service, we will create your website to feature not only jaw-dropping design but also behind-the-scene features that save you time and get you in front of the right people.

A bit more personal: It all started on Jan 1, 2017. I had worked my way up to Creative Director within the Economic Development division of the University of Iowa, where I was managing the developers and designers for our department. But that same year our department lost funding, which meant we were going to lose our jobs. I could have applied within, but I already had a few freelance clients on the site/side, was filled with the entrepreneurial spirit, and quite frankly, never wanted to work for anyone else again. Here we are just over three years later, and we just opened up our 4th location in Vail, CO.

Helping others is at my core, and is what drives me to work (the sometimes) crazy hours that I do. But seeing a satisfied client makes it all worth it. I’ve been doing one high discount project every year to help companies & organizations with less of a budget. City High Baseball Club in Iowa City & Muslim Community Center of Greater San Diego are the main two I’ve worked with so far.

It has been a whirlwind to get from where I started to where I am! Trials and tribulations, learning from others failing so I didn’t have to go through it myself, bootstrapping when I didn’t have the cash but had the time, having mentors and business consultants, growing out of partnerships, trying new side ventures, and NEVER STOPPING!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Knowing that my cushy government job was coming to an end, I chose to take the leap and start my own business with just a few very small clients. Not enough time in a day – I finally got to a point where I couldn’t keep up with emails and projects and needed to hire a team.

As time progressed, this problem was coupled with bigger growing pains that have consistently challenged me, helping to sculpt me into the entrepreneur I am today. My old boss from the University of Iowa had a contract that if the department were to close, he would acquire all of their clients. So he essentially started 2017 with 70 web clients, and I was his go-to developer for over 75% of his client work. This was a great gig for a while, but over time our visions started to head in different directions, and it reached a point where it only made sense to part ways. It was an amazing relationship that helped jump-start my new venture, but sometimes you have to know when to make pivots within your business. It’s important to allow yourself to break through the bottlenecks within your business and push through to the next level.

This brought the new challenge of finding my own leads, which is what I’ve been focusing most of my internal time on these days. I’ve been diving headfirst into social media marketing with an emphasis on retargeting ads with Youtube and Facebook. We are also going very heavy on organic SEO (search engine optimization) this year.

Please tell us about Creative Canvas Website Solutions.
Creative Canvas helps small businesses get more customers by providing them with website & marketing solutions that deliver results.

A few things that set us apart:
– Complete Transparency – We have nothing to hide! We promise to always be upfront about our pricing and are always here to help our customers. We take the time to ensure you fully understand what your business needs to progress, followed by a detailed plan of action that fits your budget.

– We deliver results – An amazing website looks great, but it means nothing if it’s not bringing you more customers. It’s kind of like paying for a billboard in the middle of nowhere – If people aren’t seeing your message (and the right message at that!), then it doesn’t matter how good your website looks. That’s why we focus on all three aspects of a successful site. More information on these three “pillars” here: https://creativecanvasweb.com/about-us/3-pillars-web-design/

About our business: We specialize in WordPress websites exclusively (paired with digital marketing) and utilize the latest technology and resources to streamline our projects. We understand all of the necessary aspects of a profitable website/online presence and have a complete team of specialists who can deliver on the task at hand. Our specialists cover projects that range in services like content writing, overall business strategy, social media marketing strategy, web design, UI design, custom development, paid advertising (Google Ads, YouTube remarketing, Facebook & Instagram marketing, etc), joint venture initiatives, customer and prospecting follow up (email and text automation, cold calling scripts, etc.), video scripts, sales letters, etc.

Ultimately, we work as an extension of your internal team to provide you with the necessary resources and knowledge to deliver results for your online marketing efforts.

Is there a characteristic or quality that you feel is essential to success?
I would say the most important characteristic is our transparency and willingness to ensure our clients are on the same page with our recommendations before taking the next step. The web world often seems like the wild west, not really knowing what’s going on or who you can trust. We have built our reputation from our growing list of happy/satisfied clients, and we will continue to grow our client base as our spotlight continues to grow, allowing us to empower business owners who just need a helping hand in areas unknown to them.

Another important note is that the world of online marketing is getting so advanced that there are new technologies, tools, and platforms being created every day. And if you’re like most business owners, you probably have enough on your plate as it is. Don’t make things complicated. There’s no reason to spend hundreds of hours trying to learn the basics of online marketing, only to find out that you created a sub-par marketing strategy that wastes your money and brings no new customers. In today’s day and age, you can find the right marketing agency to help you navigate through the waters of uncertainty, and build a custom plan specifically tailored to fit your business needs, so you can get in front of your ideal customer audience for less.

If you’re a business owner who knows you could be getting more customers online but doesn’t know where to start, then contact me today. We are currently offering a deep dive business marketing strategy evaluation where we spend over a day working with the business owner to build a complete roadmap (kind of like a business plan for online marketing) that outlines EVERYTHING you need to get your online business presence to the next level. This is a roadmap plan that you can take to any developer or marketer to implement – not just us here at Creative Canvas. This is a partial effort to stay transparent. But we also believe that if we can overdeliver on the value of this roadmap plan, that you won’t want to work with anyone else anyway!

Contact Info:

• Address: 5775 Clear Creek Dr, Denver, CO 80212
• Website: https://creativecanvasweb.com/
• Phone: 303-529-9265
• Email: denver@creativecanvasweb.com

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