An Inspired Chat with Jaime Foster of Littleton

We’re looking forward to introducing you to Jaime Foster. Check out our conversation below.

Jaime, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What is something outside of work that is bringing you joy lately?
Rock climbing is bringing me so much joy right now. I climbed years ago, then took a 15-year break after a scary outdoor fall. A CrossFit friend invited me back—she wanted to surprise her husband as a wedding gift—so we signed up for a refresher + beginner series. Now we’re at the gym 2–3 times a week, working through grades, and I’m loving the practice of slipping, falling safely, and getting back on the wall. It’s equal parts puzzle and meditation: trust the belay, breathe, shift your weight, choose the next tiny move. I’m rebuilding strength—and trust in my body—one route at a time. Every send feels like a small reclamation of courage… and it’s just plain fun.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jaime Foster, founder of Wellness Business Collective. We help newly certified and early-stage health, wellness, and life coaches build real, paid coaching businesses—without burning out or relying on social media dances or high-pressure tactics. My work blends timeless strategy with nervous system regulation and soulful, “sales-not-sales-y” conversations, so coaches can attract clients in a way that actually feels like them.

I’ve built a six-figure coaching company and a seven-figure wellness business, and I bring that lived experience into our flagship 12-month program, Launchpad. Inside Launchpad, we teach the Relaxed Client Attraction Method™—aligned marketing, grounded sales, and a momentum mindset—plus practical tools like DISC-based communication (our “Biz Spirit Animal” archetypes) and magnetic offer design. We’re also an NBHWC-approved continuing education provider, and I host The Wellness Business Coach podcast to keep the learning approachable and real.

Why this work? Years ago, I chased every trend and still wasn’t landing clients. Most of my best results came from relationships, speaking, and evergreen content I created long before—so I built WBC to help coaches skip the noise and focus on what actually works.

Right now, we’re expanding partnerships with coaching certification schools, releasing new resources for confident sales conversations, and enrolling the next cohort of Launchpad. If you’re a coach who wants consistent clients without the hustle, grab my free guide, “10 Ways You’re Accidentally Talking People Out of Hiring You,” and let’s get you seen, hired, and well paid—without losing your soul in the process.

Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a kid, I believed my voice didn’t matter. I had two older siblings who often spoke for me, and I learned to go with the flow or get steamrolled. I’m the shortest in the family (I’m 5’7″; my brothers are 6’5″ and my sister is 5’9″), and that dynamic made me tougher—but it also made me small. For years I wouldn’t raise my hand in class, afraid my answer wasn’t “good enough.” I rushed my words so I wouldn’t “waste” anyone’s time.

As an adult, I did the inner work—energy healing, speaking coaches, opening up that throat chakra—and realized my voice is valuable, and people want to hear it. Now, on my podcast and in my teaching, I slow down, trust the pause, and stand fully in what I have to say. That’s why I love working with “best-kept secret” coaches: helping them amplify their voices so their work can reach more people and create a healthier world.

What’s something you changed your mind about after failing hard?
I changed my mind about what failure means.

Years ago, I ran a seven-figure wellness distribution company. After a crucial mistake, the business collapsed and we closed within six months. It was devastating—for our customers, my team, and my health. I developed stage-2 adrenal fatigue and an autoimmune disorder from the stress.

Back then, I believed failure was a verdict: “You’re not cut out for this.” Now I see it as information. That season taught me to build sustainably, ask for help sooner, and make my nervous system part of the business plan. It also showed me how much support was around me and how resilient I actually am.

Today, I teach coaches the same lesson: mistakes are human, and growth doesn’t have to be a grind. We can do hard things—thoughtfully, with support, and in a way that protects our well-being.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
The biggest lie in the coaching industry is that visibility automatically equals clients. New coaches are told to post nonstop, dance on TikTok, or “just run ads.” That’s a stage-mismatch. Early on, you don’t need a content treadmill—you need clarity, conversations, and a simple system that turns real relationships into paying clients.

What I teach instead (no social media or ads required):

Referrals & Re-Introductions: Start with your real network—past colleagues, classmates, friends-of-friends. Share a clear one-liner, a simple free resource, and invite a conversation.

Purposeful Networking: Small, values-aligned groups (local or niche). Lead with a heartfelt introduction and book 1:1 coffee chats—not cold pitches.

Speaking & Educating: Short workshops, lunch-and-learns, guest trainings. Teach one practical win, offer a free guide, then invite a Connection Call.

Partnerships & Collaborations: Team up with complementary pros (gyms, yoga studios, other wellness practitioners). Co-host, cross-promote, share audiences.

Evergreen Content: One durable home base (newsletter, podcast, or blog) that compounds over time and positions you as the steady, trustworthy guide.

A quick myth-bust round:

“Post 3–5 times and clients will come.” Consistency matters, but random posts don’t replace a real sales path.

“Ads will fix it.” Ads only amplify what already works; they’re a later-stage lever once your offer and conversion path are proven.

“Sales has to be pushy.” Nope. I teach Relaxed Sales™—service-led conversations that regulate your nervous system and help clients make aligned decisions.

Bottom line: Don’t become a content creator who coaches on the side. Become a Soul-Led Coach with a clear offer, a human sales path, and a handful of relationship-driven marketing systems that actually create clients.

Okay, so before we go, let’s tackle one more area. Are you doing what you were born to do—or what you were told to do?
I’m doing what I was born to do—though it didn’t look that way at first.

I was expected to become a physician (pediatrics or psychiatry were the frontrunners). I entered college as a pre-med biology major, lived in the labs, and geeked out on how the body works. Then I started volunteering in the ER… and fainted at the sight of blood. More than once. That was my wake-up call: I loved healing, but the clinical path wasn’t mine.

I followed my curiosity into business and computer science—reading profit and loss statements, building a computer from scratch, and coding like crazy. I realized I’m endlessly fascinated by how things work and how humans work.

Wellness Business Collective is where those worlds meet. I blend the science (brain science of persuasion, nervous system regulation) with the practical (magnetic offers, simple systems) and the human (sales conversations that actually feel good). You don’t hear a lot of sales programs talk about how you’ll feel during a sales call. I’ve done the “bro” trainings—“feelings” never came up. Mine do. Because how you feel shapes how you show up, and that shapes your results.

So yes, I’m doing what I was born to do: translating complex ideas into simple, soul-led systems that help coaches get paid—without burning out or betraying themselves.

Contact Info:

• Website: https://wellnessbusinesscollective.com/
• Instagram: https://www.instagram.com/itsjaimefoster/#
• Linkedin: https://www.linkedin.com/in/jaimerowe/
• Facebook: https://www.facebook.com/profile.php?id=61575148340723

Image Credits
Lynn Townsend