We recently had the chance to connect with Anza Goodbar and have shared our conversation below.
Good morning Anza, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Have any recent moments made you laugh or feel proud?
Recently, my granddaughter and I served as parent–student ambassadors for her school at a local education fair. As things were getting started, I suggested she walk around and learn about the other schools so we could better highlight what makes ours unique. While I was still setting up our booth, I glanced up to see her confidently chatting with admissions reps from prestigious local private schools.
After the event, many of them came by to tell me how poised and well-spoken she was — and how beautifully she embodied our school’s values: Do Good. Work Hard. Leave the World a Better Place. Each one left me with the same message: she’s an inspiration—a middle schooler who’s already a three-time bestselling author, using her story to help others.
It was one of those proud “grandma moments” that reminded me that leadership doesn’t wait for adulthood — it starts the moment you believe your voice matters.
Professionally, I’ve felt really proud seeing clients light up when they realize their book isn’t just a creative project; it’s a business asset. Watching them make that mindset shift — from “I wrote a book” to “I built a brand” — is exactly why I do what I do.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Anza Goodbar—a serial entrepreneur who spent my childhood behind the counter of my dad’s electronics shop, hosting impromptu cooking classes at age 11. From that early start, I learned that a successful business is really about people: their hopes, their stories, and their needs.
My family always owned businesses—my mom had a video rental store and my dad’s appliance shop was where I started my business training each summer—so I grew up in the rhythm of sales training, customer service, bookkeeping, team scheduling, and marketing before most teens even held their first job. Over the years, I’ve owned more than 12 businesses: from an in-home daycare when my kids were babies to a boutique mortgage firm, solar panel sales to a virtual business services company, leadership coaching to branding & writing companies. And for a decade I planned and executed more than 4,000 events—from cozy retreats to stadium-sized gatherings—for brands like Focus on the Family, Arrow Electronics, Morgan Stanley, and NBC. That kind of experience taught me one thing: every platform, every event, every brand is powered by a story that connects.
Today I bring all of that into Post Script Strategies for Coaches. My mission? To help coaches and consultants who have written—or plan to write—a book use it as more than a shelf-filler. With this brand, I guide clients to turn their book into their business accelerator: the authority piece, the funnel starter, the speaking platform, the client-magnet. Because I believe your story isn’t just what you write—it’s what you build your business on.
Right now, I’m focusing on empowering women entrepreneurs to step into influence, amplify their coaching impact, and truly own their brand by translating their book into momentum. Whether you’ve just typed “The End” on your manuscript or you’re wondering “What now?”, I’ll help you leverage your book into visibility, income, and meaningful connection.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
My dad, hands down. I grew up working in his electronics and appliance store, where I quickly learned that business isn’t really about selling products — it’s about serving people. Sure, we sold TVs, stereos, and washing machines, but my dad always said the goal wasn’t just to make a sale — it was to meet a need.
He built his business on relationships, not transactions. He knew his customers by name, remembered their stories, and helped them choose what they really needed — not just what was shiny or new. Our customers became part of our extended family. They could’ve gone to discount chains, but year after year, they came back because they trusted us to take care of them long after the sale.
When microwave ovens first came out, my dad trained me to facilitate cooking classes to teach busy moms how to use them to save time and simplify their lives. That’s where I learned one of my earliest lessons in marketing and service: when you genuinely care about people and help them solve real problems, they’ll always come back.
If you could say one kind thing to your younger self, what would it be?
I’d tell her to stop being the “nice girl.” You don’t owe anyone your silence, your time, or your comfort. Take up space — loudly, unapologetically, and without shrinking to make others feel safe.
For too long, I believed being agreeable was the same thing as being kind. It’s not. True kindness comes from authenticity, not approval. You weren’t designed to fit into someone else’s mold; you were meant to build your own.
Use your voice, even when it shakes. Trust your instincts, even when they’re unpopular. And remember — being underestimated can be your greatest advantage. Because while they’re busy doubting you, you’re busy changing the world.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a cultural value you protect at all costs?
The value I protect at all costs is unity through respect — the belief that we are better together. I’ve learned over a lifetime in business and leadership that diversity isn’t a buzzword; it’s the source of our greatest strength. Our differences — in background, experience, and perspective — are what make us innovative, resilient, and compassionate.
In every business I’ve built and every room I’ve led, I’ve worked to create spaces where everyone feels seen, heard, and valued for who they are. I believe every person brings something important to the table, and when we honor those differences, we create communities that thrive.
As Dr. Martin Luther King Jr. said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” That dream still drives me. Because at the end of the day, business — like life — is about people. And when people feel valued, they rise.
Okay, so before we go, let’s tackle one more area. What pain do you resist facing directly?
This is a deeply personal question — and one that sits close to my heart. My oldest daughter has Type 2 diabetes and has been gradually losing her sight over the past ten years. Recently, she woke up and realized she had lost nearly 80 percent of her vision overnight.
Even though we knew this day would come, the reality still hit like a wave — everything changed in the blink of an eye.
There are so many milestones ahead — watching her daughter graduate, seeing her walk down the aisle, meeting her grandchildren — moments every mother dreams of seeing her child experience fully. She’ll be present for all of it, she’ll feel every ounce of joy, but there will always be a quiet ache for what she can no longer see.
As a mom, that’s the pain I resist facing every day — knowing that the life she imagined will look different than she planned, and that her heartbreak in those milestone moments is something I can’t fix. I can guide, support, and love her through it, but I can’t restore what’s been taken away. And for me, that’s almost too much to bear some days.
Still, I hold on to faith — faith that her vision loss won’t define her, that her strength will continue to inspire others, and that love will help us both see beyond what’s visible.
Contact Info:
- Website: https://www.anzagoodbar.com
- Linkedin: https://www.linkedin.com/in/anzagoodbar/
- Youtube: https://www.youtube.com/@AnzaGoodbar
