Today we’d like to introduce you to Holly Rogers.
Hi Holly, we’d love for you to start by introducing yourself.
Holly’s journey into the world of massage therapy began with an unexpected dream during her freshman year at Colorado State University. Despite never having experienced a massage herself, the vision of owning a massage studio captivated her imagination. At the time, she was searching for a side hustle while contemplating her major, and the idea of a career that involved helping others and creating positive ripple effects in the community struck a chord with her.
Intrigued by the potential of this path, Holly researched massage therapy and discovered a profession that offered not only personal fulfillment but also the chance to travel to beautiful locations around the world. This inspired her to enroll at the Colorado Institute of Massage Therapy in Colorado Springs, where she quickly realized that the art of massage was far more complex than she had anticipated. The rigorous training involved memorizing anatomical details, pathologies, and the intricate workings of muscles and bones, transforming her initial perception of massage from a simple spa treatment to a profound form of holistic healing.
Holly’s career took a transformative turn during her internship at a hospice, where she learned the significant impact of massage on patients and their families. This experience opened her eyes to the deeper emotional and physical connections that massage can foster. She then ventured into the world of sports massage, working at various events to help athletes recover and prepare for their competitions, further broadening her expertise.
After a brief stint at a massage chain, where she experienced the challenges of high-volume appointments, Holly sought a more personalized approach to her craft. She relocated to Breckenridge, Colorado, where she worked in both a holistic massage studio and a high-end resort spa, gaining insights into different massage styles. While Breckenridge offered a fun experience, it was not until she settled in Estes Park that she truly found her calling.
In Estes Park, Holly established her own massage practice, quickly earning a reputation as the best in town. The support of her initial clients, many of whom owned local businesses, played a crucial role in her success. Their referrals helped build a loyal customer base, fostering a community that appreciated her dedication to providing quality therapeutic massage.
Holly enjoys the business side of running her studio as much as the therapy itself. From marketing and customer service to managing operations, she takes pride in creating an inviting atmosphere where clients can receive exceptional care without the burden of excessive charges for upgrades.
Today, Holly continues to thrive in Estes Park, welcoming both locals and tourists from around the country. With a commitment to delivering the best massage experience possible, she feels grateful for the relationships she has built over the years and the opportunity to positively impact the lives of others.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It was definitely hard on my body at first trying not to turn people away and doing clients as much as possible to gain regulars! And being nervous that I’m a business owner so the only person I can rely on is myself financially to grow my business and keep it going. It’s very stressful especially in a resort type town! The slow seasons vs the busy times it’s a roller coaster
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I try to develop an unique and holistic approach to massage therapy! By integrating various techniques and the r clients’ specific needs, I try to create a personalized and effective experience.
My new idea of incorporating music into my sessions is particularly intriguing, as it can enhance relaxation and promote a deeper connection between the mind and body.
I’m working toward a technique where the rhythm of the music guides my movements, transforming the massage into a form of art. This therapeutic dance not only addresses physical tension but also nurtures emotional well-being, making each session a comprehensive healing experience.
Contact Info:
- Website: https://handsdownbestintown.com/





Image Credits
Co Massage license
