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Check Out Sheri Butler’s Story

Today we’d like to introduce you to Sheri Butler.

Hi Sheri, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Sheri Butler is the Founder and CEO of BagWasher, LLC., a pioneering kitchen accessory company dedicated to reducing plastic waste through a reusable innovation. Sheri and her husband Trip Butler, also lead Design First Kitchen and Bath, where their joint expertise in sustainable design, client advocacy, and project management has earned them a reputation for transforming spaces with both beauty and purpose.
With a career rooted in strategic vision and hands-on execution, Sheri blends creative problem-solving with operational systems thinking. At BagWasher, she spearheaded the development of a scientifically validated kitchen accessory that empowers households to reuse plastic bags safely—bridging environmental impact with everyday practicality. Her leadership has guided the brand from concept to market, including product validation, e-commerce optimization, and partnership development.
At Design First, Sheri brings over a decade of experience in business management, high-touch client engagement, workflow design, and contractor coordination. Her meticulous attention to detail and empathetic leadership style ensure that every project reflects both the client’s vision and Design First’s commitment to ethical, sustainable living.
Sheri is passionate about community education, evidence-based messaging, and scalable systems that drive real-world change. Whether she’s refining SEO strategy, troubleshooting technical challenges, or crafting outreach campaigns, she remains focused on empowering others through transparency, trust, and design that makes a difference

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a lifelong entrepreneur, I don’t view starting a business as a “struggle” so much as a natural extension of who I am. Over four decades of building and growing companies, being detail‑driven has become second nature. Of course, there are always hurdles to overcome and goals to achieve, but staying focused, informed, and supported by a dedicated team makes all the difference.
What has changed dramatically over the years is the landscape itself. Today, launching a business requires not only the traditional fundamentals—strategy, operations, and customer relationships—but also navigating the digital and social media world. Adapting to these shifts has been essential, and it’s part of what keeps entrepreneurship both challenging and exciting.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I love being creative, and I’m fortunate to have an excellent, dedicated, and equally creative husband as a true team player in our work. Together, we specialize in building strong, quality relationships that lead to positive outcomes for our business and our customers.
I’m most proud of the strides we’re making to assist the planet by reducing plastic waste through BagWasher. Sustainability is at the heart of everything I do, and it’s deeply rewarding to see our innovation contribute to a cleaner future.
What sets me apart is my commitment to honesty, professionalism, and being forthright in every customer relationship. I believe transparency and integrity are the foundation of trust, and that’s what drives both my leadership and the way we engage with our community.

What does success mean to you?
“Success, to me, is achieving a strategic exit where BagWasher is acquired by a company with the reach to take it worldwide and maximize its impact on reducing plastic waste.”

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