Today we’d like to introduce you to Dylan Demery.
Hi Dylan, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started fishing in 2010 shortly after losing my husband. I used some of his gear and fell in love with everything about fly fishing – hanging out where the fish live, finding catharsis in each cast, meditating within nature, healing my heart… I never looked back.
Eventually I wanted to buy waders and was shocked at the lack of women’s fly fishing gear in local stores or online. I didn’t know where to find what I needed. That’s when “She’s Fly” was born. I shared the idea with Emily and we began to build upon it and take this entrepreneurial journey together.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We have definitely hit bumps along the way. When we launched, we decided to be flexible and pivot when something wasn’t working. We didn’t want to get too attached to a specific idea of how we want things to work and instead face reality and acknowledge when an idea isn’t working. So we change when we need to and continue adjusting our model as often as needed.
We’ve been impressed with She’s Fly, LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
She’s Fly is an online fly fishing company with a particular focus on providing gear and services by and for women. We offer fly fishing gear, retreats, lessons, and community-building. We want to create a welcoming space for people to learn and grow in their fly fishing journey. We are most known for our retreats – we incorporate things like yoga and hot springs along with fly fishing trips. We keep the group small so we can create more lasting relationships.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Word of mouth is huge but also just sharing our site or buying a shirt and wearing it around town. We have an awesome logo so why wouldn’t you want to sport it? 🙂
Contact Info:
- Website: https://www.shesfly.com
- Instagram: https://www.instagram.com/shesflyfishing/
- Facebook: https://www.facebook.com/ShesFlyFishing
- LinkedIn: https://www.linkedin.com/in/she-s-fly-fishing-98406727a/




