Community Highlights: Meet Elias Pineda of Subciety

Today we’d like to introduce you to Elias Pineda.

Hi Elias, please kick things off for us with an introduction to yourself and your story.
My time in the music industry has stemmed from my interest in music as a whole that has gradually expanded its range over time. While I have always loved music, I originally expressed interest in pursuing a music career in 2009 when a friend’s older brother showed me what a turntable was and how it worked. The relationship there quickly developed into him showing me the basics of djing which included BPM, Key, and beat matching. While it took me a while to delve into the underground industry I did learn a wide variety of skills from djing weddings and house parties. Through this avenue of music, I became friends with many individuals with years of experience behind them that have guided me to where I am today, with the thought on mind, “if there’s something I don’t know I want to learn it”.

Pursuing a music career as an artist was my first goal in mind, which I feel I had a good amount of relative success, but developed into a management role quickly as I learned how much more efficiently I could operate as a manager. In 2018 my friends Freddy, CJ, and I founded Subciety as a College Station, TX and Denver, CO-based event promotions platform. With the company taking on a quick foothold in both regions we decided we wanted to bring in more people and open up more opportunities for our communities. Subciety then developed into a Label, Livestream service, production company, festival operations, and Artist management entity. While 2019/2020 faced many challenges for us it became one of our biggest growth factors as we already had been hosting livestreams and label releases for several months prior. Today my roles are as a director of operations for many of the projects under Subciety, production management through The Boredom Fighters Foundation, and Artist Management under Mean Mug Music.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
While there are moments of relatively smooth roads there are also plenty of roadblocks in the way. Covid-19 aside some of the main tough passages are similar to that of a startup company. While we may be pretty successful at reaching audiences it has been with little compensation for the amount of time and effort put by each of our team members. Finding avenues to get each of our lead roles paid has been one of the biggest struggles, while none of them expect much from us, we want to make sure we can eventually generate enough income for them to focus more of their efforts on an industry they care so deeply for.

We’ve been impressed with Subciety, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
One of the main reasons we started Subciety is due to the lack of a professional electronic music scene in the city we were originally founded. We wanted to create an electronic-focused scene that wasn’t out to take advantage of the young musicians and have them focus on their craft while we took care of the promotions. With this in mind, we’ve always tried to be as fair as possible with our offers with a transparent approach of what our scope is while creating new, positive, experiences for those we work with.

Today we still follow those same core values in hopes to bring more underground sounds into the limelight.

If you had to, what characteristic of yours would you give the most credit to?
Transparency and honesty.

Contact Info:

• Website: Linktr.ee/Subciety 

Image Credits
@BraxxMedia Cole.Fax