Community Highlights: Meet Hollie Clere of The Social Media Advisor

Today we’d like to introduce you to Hollie Clere. 

Hi Hollie, we’d love for you to start by introducing yourself
A native to Colorado, I love this state and was fortunate enough to not only build my life here but met and married my husband, also a Colorado native. We were both established employees working for large companies at the time, we were comfortable and had no idea what would unfold in the years before us. Within a year of getting married, we were pregnant with our first child. Ironic timing as it were, within 3 months of this joyous news, we were both laid off from the companies we were working for. Such an overwhelming time of uncertainty for us! As we were both in search of new jobs, an opportunity came knocking at my door for launching a Virtual Back Office Company for Telecom Agents. It was already the niche I was connected to, which also fit nicely into my Computer Networking Degree, the transition for me was very quick and easy. As the next few months rolled on, I found a continued need for a Virtual Support Team in this industry, and we grew very quickly. Within 5 fast years, we supported over 38 Agents throughout the United States in Back Office Support. The industry quickly changed with the launch of “Cloud Computing” and we quickly saw the need for physical circuit and order management shifting. So, we launched our company into the Social Media space, specifically serving the Telecom Agent Channel. Over a few years, this service is provided to Small Businesses and Entrepreneurs in Service-Related Industries. As we are well into our 14th Year Providing Social Media Support, Strategy, and Consulting, we are reflecting and celebrating all the opportunities and businesses we have gotten to assist over the years. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Every journey has hills and valleys, but it is what you do with those victories and challenges that make all the difference! Challenges around process development as these 3rd party systems we use (in social media) are constantly changing, finding the right team who speak your language and can learn that of the client, other challenges around different day to day functions of a business owner and wearing too many hats (not delegating enough). But the journey has in turn been absolutely rewarding, unforgettable and I wouldn’t change a thing! 

Appreciate you sharing that. What should we know about The Social Media Advisor?
The Social Media Advisor Team is overseen by Hollie Clere. We have a strong Team of Professionals who provide the excellent support to our clients at the standards that Hollie and Jeremy have for their business. After owning their own back-office support business for the last 13+ years, finding ways to market their niche to a specific industry made for an interesting adventure. With the launch of social media, they quickly found ways to connect with, stay in contact with and maintain relationships with potential and existing clients. Documenting the process in a workbook called, “Social Media in Telecommunications”, later publishing it in 2011, the focus of the team is education, brand building, social content marketing, and business building for their clients. 

Together, they focus on social media branding, online marketing, and keyword relevance optimization. No matter the industry, there is a social media marketing program that can be customized for any business. They utilize their experience and knowledge of the social sites to successfully manage brands, maintain customer retention, prospect new customers and grow an awareness of clients for the success of their business. 

Hollie & team have extensive experience with LinkedIn, Facebook, Buffer, Google Business, Pinterest, YouTube, Instagram, and Twitter; with a specific focus on Individual Profiles, Company Profiles, Fan Pages, Groups, Events, and Advanced Social Networking strategies. Their ultimate goal is to help each company achieve success with social media. 

The Social Media Advisor team are “Be Awesome” Creators – Strategic Bio Builders, Social Media Storytellers for Business, Social Media Marketing Planning and Strategy, Content Managers (nationwide). 

In 2020, the Team Launched Hybrid Hostess, which provides Hybrid Services for events hosted in-person with a virtual component. We are in charge of entertaining and engaging the virtual component of your event. We will engage with the audience, create fun games for your attendees that match the branding, theme, and topic of your event, and monitor the experience so guests feel seen, heard, and included at all times. 

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I am a huge fan of bringing people into the business that specialize in “their lane” of service. I am contributor to multiple Mastermind Programs. I also enjoy inviting Brand Specialists and Coaches into the details of the brand to take apart the systems and messaging to refine it and discover loopholes and improvement areas. I am a believer in participating in rooms of people who are smarter than you, as only then, can you perfect your “genius zone”! 

Contact Info:

• Email: info@thesocialmediaadvisor.com
• Website: https://thesocialmediaadvisor.com/
• Instagram: https://www.instagram.com/thesocialmediaadvisor
• Facebook: https://www.facebook.com/thesocialmediaadvisor
• Twitter: https://twitter.com/thesocialpro
• Youtube: https://www.youtube.com/channel/UCSjTlGsZk0ERNUy8VpbNfEg
• Other: https://www.pinterest.com/socialadvisor

Image Credits:
Turpenoff Photography