Community Highlights: Meet Lindsay Horning of Fresko Decor

Today we’d like to introduce you to Lindsay Horning.

Lindsay, we appreciate you taking the time to share your story with us today. Where does your story begin?
My family and I love to spend open afternoons at our neighborhood pool, and one summer as we looked around for an open table, I couldn’t help but observe a common issue for many public spaces – the tables weren’t exactly spotless.

That same summer, I saw a mom’s frustration when her toddler accidentally spilled on the white plastic table and all she had were flimsy bathroom paper towels to clean it up. I watched families wander in with nice picnic lunches only to find that the only available table had been visited by the local birds. And I witnessed breezy days blow away those flimsy, plastic, disposable tablecloths that people struggled to fit around the table umbrella.

I thought there has to be something better, some solution to these frustrations, and that summer I created my first TableTopper™ prototype. It was made from a cheap plastic tablecloth I bought at the grocery store and didn’t last very long, but it covered those tables with ease and beauty, and that was the beginning of creating my outdoor brand, Fresko Decor. Since then, we’ve improved the design dramatically, using performance fabrics that are spill-proof, easy to clean and reusable, but are also modern, bright and cheerful.

I wanted to give people a portable, fitted tablecloth they can effortlessly use at the pool – or anywhere – to avoid the mess and fit the umbrella, that wipes up quickly. Better yet, I though it should be modern and stylish, so it works for birthday parties, backyard cocktails with friends, or an impromptu al fresco dinner party where it won’t blow away with the breeze!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My journey with Fresko Decor has certainly not been easy, but it has been incredibly rewarding so far. One of the biggest obstacles I’ve faced is the challenge of building brand awareness with limited financial resources. Competing with larger, established companies in the outdoor decor market is tough, especially when trying to convey the unique benefits of our products on a smaller budget. Developing effective marketing strategies and creating compelling content to highlight our innovative, eco-friendly products has been crucial, yet demanding.

Additionally, managing production and inventory while ensuring top-notch quality has been a continuous learning process. As a small business, scaling up to meet increasing demand without compromising on our standards has required meticulous planning and constant adjustments.

Despite these challenges, the support and positive feedback from our customers have been incredibly motivating. Each obstacle has provided valuable lessons and has helped shape Fresko Decor into a brand that not only offers stylish and functional fitted tablecloths but also champions sustainability and mindful consumption.

As you know, we’re big fans of Fresko Decor. For our readers who might not be as familiar what can you tell them about the brand?
At Fresko Decor, we embrace the spirit of al fresco living with our modern, stylish, and durable outdoor decor. Our thoughtfully designed fitted tablecloths and vibrant textiles create inviting settings that encourage people to come together, share stories, and create lasting memories. Whether it’s a cozy family gathering, a lively barbecue with friends, or a tranquil solo retreat, our outdoor decor enriches these experiences and contributes to cherished memories that last for years.

Fresko stands out by seamlessly blending design and function. Our outdoor fitted tablecloths and reusable pillow covers are not only visually appealing but also engineered to withstand the elements. By using advanced performance fabrics, we provide customers with the freedom to decorate their outdoor spaces without compromising on style or durability.

What sets us apart is our commitment to sustainability. Our products are reusable, reducing waste and conserving valuable resources like water and energy. By eliminating the need for disposable options that contribute to landfill accumulation, we minimize the emissions associated with the production and transportation of single-use items. This eco-friendly practice not only benefits the environment but also promotes a sustainable mindset in daily life.

We are most proud of our dedication to creating high-quality, eco-conscious products that empower individuals to make responsible choices without sacrificing aesthetic appeal. At Fresko Decor, we believe in enriching outdoor living spaces with thoughtful, sustainable solutions that enhance life’s special moments.

Do you have recommendations for books, apps, blogs, etc?
I don’t think there’s a podcast about starting a new business that I haven’t listened to! While these can be great resources for certain aspects of a new venture, I quickly realized that I needed to listen to myself more. Stepping away from the laptop and just being outside in this beautiful state we live in has been crucial for me. It allows me to cut through the noise and truly focus on what I’m doing with my business. This balance between seeking external advice and trusting my own instincts has been essential to my entrepreneurial journey.

Contact Info:

• Website: www.FreskoDecor.com
• Instagram: https://www.instagram.com/freskodecor/
• Other: www.freskodecor.etsy.com

Image Credits
Tressa Ranee Photography