Community Highlights: Meet Lynn Briggs of The Merge Project

Today we’d like to introduce you to Lynn Briggs. Them and their team share their story with us below:

Prior to founding the Merge Project LLC, Lynn Briggs has worked for more than 40 years in the media broadcasting space. Her career spans a multitude of gigs across the US and UK, including roles as a national afternoon host for Westwood One (adult contemporary formats), midday host of K-LITE 101.7, as host of ABC Radio’s syndicated Classic R & B format. Lynn’s broadcasting career extends into television which includes anchoring the weekend news for TXCN (Texas Cable News), a Belo-owned network airing in Dallas, Austin, Houston and San Antonio. During her career, Briggs made her debut as a program director (Stevie Wonder owned KJLH Radio-Los Angeles), music director, promotions director, account executive, voiceover actor, principal with TMG Marketing and public relations for the National Football League.

As student advisor and executive producer at the University of Nevada, Las Vegas, Briggs created the university’s inaugural morning show, “The Morning Rebellion” and was instrumental in media placement for several UNLV graduates. Her multiple positions at these organizations have helped each achieve the next level of growth.

Previously, as a program director, music director and on-air personality; Briggs worked in many of the largest broadcasting markets, including WJLB/WMXD/WHYT in Detroit, KJLH/Los Angeles, WQHT/New York, KOAI/Dallas, KOAS/KDWN/Las Vegas and KSBL/Santa Barbara. Briggs was the first and only African American Woman in the market spearheading a morning team. These accomplishments have not gone unnoticed. In 2017 Briggs was nominated for induction into the Texas Radio Hall of Fame (an award dedicated to the recognition of broadcasting greats in the Lone Star State), coupled with other prestigious awards such as the “Billboard Magazine’s On-Air Personality of the Year and the “Nevada Broadcasters Association’s Hall of Fame” awards.

It is with a servant’s heart that Briggs has created an innovative media academy well differentiated from others. A dedicated community leader whose efforts have significantly impacted some of her favorite non-profits organization, including the Boys and Girls Clubs of America, the Juvenile Diabetes Research Foundation, and Merge Kids.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. What was the biggest challenge?
In retrospect it’s been the antithesis of smooth. More like character building! LOL I entered the media industry when I was 19, so I practically grew up in the business, and one of my biggest challenges was navigating through the jealousy, deceit and bullying from both men and women.

Lessons? In the words of Don Miguel Ruiz, “don’t take anything personally.” I’ve learned that nothing other people do is because of me. It is because of themselves. Even when the situation seems personal, even if others insult me directly, it has nothing to do with me. I took a minute to grasp, but I’ve got it down to a science.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
As founder/CEO of The Merge Project LLC, a global consulting, and media literacy platform. Our customized approach combines deep insight into the dynamics of PR, marketing, and media training-providing our clients and students with highly specialized services that shift the trajectory of their lives and businesses. The Merge Media Academy is a boutique virtual learning platform-the primary subset of The Merge Project LLC, dedicated to mentoring/coaching students for careers in traditional and new media, with heavy emphasis on media placement.

As Chief Executive Officer I’m responsible for setting and executing organizational strategy, building the senior leadership team, making capital allocation decisions, stewarding the vision, values, culture and creating a healthy and fun working environment. What differentiates Merge from others? My amazing team of industry professionals, and our distinguished advisory board.

Contact Info:

• Website: https://themergepro.com/ 

Image Credits
Kimberly Benfield