Conversations with Addarius Williams

Today we’d like to introduce you to Addarius Williams

Hi Addarius, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In today’s digital age, social media has reshaped the way we connect, communicate, and consume content. It has given rise to a new generation of influencers and content creators who shape trends, challenge norms, and build communities. As one of these individuals, I’ve navigated the evolving landscape of digital influence and turned my passion into a career. But the journey hasn’t always been as glamorous as it may seem.

The Journey of Addarius Da’Ahz Williams: From Small-Town Dreams to Becoming Sir Snoopy Laveau

My name is Addarius Da’Ahz Williams, but many know me as Sir Snoopy Laveau, the VooDoo Prince. I am an influencer, content creator, artist, and spiritualist, with a deep passion for creating content that can uplift and inspire others. My journey has been shaped by my love for philosophy, culture, and understanding the world and people around me. As a content creator, I focus on providing positive and impactful material for anyone who comes across my work.

I was born in Baton Rouge, Louisiana, and grew up in Clinton, Louisiana, where my mother, Wanda Gail Thomas Williams, is from, and Houston, Texas, where my father, Edward Bernard Williams Sr., hails from. From the age of three, I loved entertaining and captivating those around me. My childhood memories are filled with moments spent playing with stuffed animals alongside my brother and aunt, where we created detailed storylines for each of our toys. I also had an early affinity for theater, participating in school plays, and nurturing my artistic side as an honors student at Clinton Elementary. My brother and I even had a hand in painting my school’s first mural. It was an eagle head that I designed, a tribute to our school mascot. I even got to help paint the mural alongside my peers. I guess you can say, this is what sparked my love for design and art.

My high school years were a whirlwind, marked by attending four different schools and ultimately graduating early from Louisiana Connections Academy, a fully virtual school. I began my high school journey at East Feliciana High School’s Freshman Academy, where I had the privilege of taking art and band classes with students of all grade levels. It was in my art class that I was given the nickname “Snoopy” by a friend, Chania Anderson. That moniker stuck with me throughout the years.

Despite some setbacks, such as my expulsion from the Freshman Academy after a physical altercation with a classmate, I found my rhythm at the Enrichment Academy. This alternative school offered a less structured environment where I thrived, completing all my assignments on the first day of every week. I came to realize I was more comfortable with nontraditional schooling, which influenced my educational path in later years.

When I returned to East Feliciana High School as a sophomore, I immersed myself in band life, where I became co-section leader of the mellophone section, the marching band equivalent of the French horn. My best friend, Kanisha Barnes, was section leader, and our band director, Mr. Todd, as well as my parents, instilled in me a sense of discipline that would stay with me throughout my life. It was during this period that I began to see how my love for music, leadership, and art was part of the foundation for my future endeavors.

The turning point in my journey came at the age of 14 when I auditioned for a role in a local haunted house project, “The Reunion.” I had a blast working in the haunted house which lasted for about two months. The creators had also planned to film a movie based on the attraction. Though the film never came to fruition, my performance sparked a deep desire to pursue acting and entertainment. This led to the creation of my YouTube channel, where I started posting school trailers and performances. I began to gain recognition not only for my academic achievements but also for my creative talents.

As I progressed through high school, I eventually transferred to Mentorship Academy in Baton Rouge, a school that combined science, technology, and digital media. Here, I had my first exposure to green screens, chroma-keying, and recording music. My classmates and I created a song for an English project that won first place, and we were supposed to record a music video, but that opportunity never materialized.

In the midst of my high school years, I experienced personal loss when my grandmother passed away. Her passing, coupled with financial struggles, led me to decide to transition to homeschooling. This decision ultimately allowed me to graduate early, earning enough credits to finish my high school journey ahead of schedule. At 17, I enrolled at the University of Louisiana at Lafayette (ULL), although the road to get there was not without its struggles.

During my time at ULL, I battled stress, a mental breakdown, and feelings of uncertainty about my future. After dropping out twice due to personal and financial challenges, I refocused on my passions. Through it all, I learned that my self-worth was not solely defined by academic success, and that the path to success would not always be linear. My time at ULL saw me switch majors multiple times—ultimately finding my passion in Strategic Communications, with a focus on advertising and philosophy.

Throughout my journey, I’ve encountered countless challenges, from financial hardship to personal conflict with family. But through it all, I have learned that every setback is a lesson in growth. I found strength in the relationships I built, particularly with my friends Ny’Kei Thomas and Darrius Williams, who would go on to form Thee Royal Trinity, a YouTube channel where we posted reaction videos and participated in various challenges.

One of the most transformative moments of my life came during my time at ULL, when I experienced what I now consider a spiritual awakening. This moment gave birth to the evolution of my persona, Sir Snoopy Laveau. Through an out-of-body experience and deep spiritual reflection, I shifted my perspective on life, finding clarity and a renewed sense of purpose.

My journey, from the small-town streets of Clinton to the hustle and bustle of college life and beyond, has been a testament to resilience and growth. I’ve learned to embrace my artistic and spiritual side, and I hope to continue creating content that impacts others in positive ways. Looking back on my journey, I see that everything has led me to where I am now—and I wouldn’t change a thing.

This is just the beginning for me. The lessons I’ve learned, the people I’ve met, and the experiences I’ve had have all shaped me into who I am today. Through every challenge and triumph, I’ve realized that my path isn’t just about success in the traditional sense—it’s about following my passion, sharing my gifts with the world, and helping others along the way.

My Journey as an Influencer: Rising from Darkness and Embracing New Beginnings

Many people assume that my life has been easy, but they don’t know the deep struggles I’ve faced behind the scenes. In December of 2016, during finals week, I attempted suicide. I was in an abusive, toxic relationship, facing eviction, and completely drained by life’s demands. I felt like I couldn’t go on. But thankfully, God had other plans.

After a brief stay back at home, I ended the toxic relationship and moved into my own apartment, believing my struggles were behind me. However, that was just the beginning of a much deeper journey.

In 2019, after a profound spiritual awakening, I found myself increasingly isolated from my friends and family. They didn’t understand the changes in me, especially when I tried to share my out-of-body experience. I was hospitalized three times that year, with my loved ones believing I wasn’t in the right mental state. But I knew better. I had started studying metaphysics in preparation for my classes, and I was more ready than I had ever been to move forward.

But when my family blocked me from returning to college, I sank into a deeper depression. I felt completely alone, misunderstood, and labeled as “crazy.” That’s when I turned to music to express myself. I posted my first song on SoundCloud that summer, a cover of “London Bridge” by Fergie. It became a hit among my friends, and soon after, I recorded more songs, though I eventually made them private. Music became my outlet, and I realized I had a voice, even if no one understood my pain.

Eventually, I ran away from home and experienced homelessness for the first time in New Orleans. I was even arrested for trying to charge my phone at a bar on Bourbon Street. The consequences were tough, but they didn’t stop me. I spent a week in jail and didn’t reach out to anyone, but somehow, my mom found out. This marked the third time I’d been arrested by the age of 22.

As I continued to face hardship, I became more focused on my passion for content creation. In July 2022, after my second car was repossessed, I dove into TikTok and went viral with a video that garnered over 800,000 views. This was the spark that ignited my commitment to content creation. Soon after, I expanded into live broadcasting on Bigo Live and started writing music again.

By September 2022, I moved to Chicago with a close friend I’d met online. It was an exciting chapter—attending Illinois Media School, learning about digital media production, and falling in love with podcasting. This is where I created Suburban Hustle, a podcast that began in June 2022. By episode two, I had already hit my goal of reaching 1,000 plays and monetized the podcast. Though I took a brief hiatus after releasing three episodes, I am rebranding it and preparing for its return. My goal is to offer unbiased content that informs listeners about global issues like the ongoing crises in Palestine, Congo, and Sudan.

Though I had been building my personal brand, #theSnoopPrAject, since 2017 and was part of Thee Royal Trinity, my journey took a huge turn in November 2023. I had my breakthrough on TikTok with a reaction video that quickly went viral, reaching over 4 million views. This was the catalyst that helped me realize the power of my influence, attracting more than 15,000 new followers in a matter of days. For the first time, I felt like my voice truly mattered.

By January 2024, I was a full-time content creator, receiving dozens of promotional products daily and working with brands. This was everything I had manifested for years, but I soon found myself overwhelmed by the constant influx of packages. In the summer of 2024, I took a brief hiatus from TikTok to recharge and focus on modeling and fashion. I had casting calls and even tickets to New York Fashion Week, as well as the after parties. But a series of unfortunate events led me to miss Fashion Week entirely.

Instead of heading to New York, my layover in Las Vegas turned into a disastrous few days. I had my bags stolen, my flight missed, and my plans completely derailed. But I used that experience to explore the city, turning a negative situation into a small adventure. Eventually, I found my way back to Denver, but the journey was far from over.

In Denver, I ended up homeless again, this time living in shelters while working in exchange for meals and a bed. The trauma of losing my belongings and experiencing betrayal hit hard. But through it all, I remained optimistic. I kept pushing forward, knowing that there was more to my story than just these struggles.

As I continue to rebuild my life, my brand, and my career, I’m still living in a shelter, but I’m taking it one day at a time. I’m back on social media, ready to share my journey with the world. I’ve released an EP of songs, and my podcast and social media presence are growing again. Life has been incredibly tough, but I’ve learned to walk with God every day, trusting that I’m on the path I’m meant to be on.

I’m not where I want to be yet, but I’m not giving up. My story is far from over, and I’m excited to see where this journey will take me next. Through all the hardship, I remain hopeful. God has shown me that even in the darkest times, there is always light ahead.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not always been a smooth road for me. I actually think that’s the true beauty of my journey. I was expelled from the Freshman Academy after getting into a physical altercation with my best friend’s jealous ex-boyfriend. I attended four different high schools. My grandmother, who was the glue to my family and the main financial provider, died a day before Mother’s Day when I was a sophomore. And I experienced my first mental breakdown during finals week of my senior year.

Despite all of that, I was able to graduate a semester early. I started college at the University of Louisiana at Lafayette a week after my graduation. While attending the university, I went to get myself screened, and was officially diagnosed with bipolar manic depression disorder, as well as anxiety. I changed my major three times, got slammed with two eviction notices from my apartments, my ex wrecked my car and got it halfway fixed, which led to my second apartment complex having it towed for being in the same parking spot for several months.

My mom started letting me use her car to commute after I had moved back home. The university is about two hours away from our house, so that means I was driving over four hours, four days a week until her car eventually got towed from me not parking in the visitors’ section at my best friend’s apartment. We never got it back because she had taken out a title loan to help my brother with something and they all decided it was good to blame me. I lost over $3,000 worth of my belongings in that car ranging from laptops, clothes and shoes, even my senior portfolio with all of the things I’d worked on during my entirety of the time spent at that university. No one seemed to care how I felt, they just needed a scapegoat and a story to tell the rest of the family without making themselves look bad.

Prior to losing my second apartment, I traveled to Houston to sell barbecue plates in my dad’s front yard. It was two weeks before my 21st birthday. We sold out twice, and he sent me to the store about 4 times that day. Two of them being so that I could restock on the food we were selling, and the other two were beer and alcohol runs for he and his friends. Even told me not to return without it. Every time he sent me to the store he would hide all of the bigger bills in his safe. After calculating the math, we made well over $1,000 that day. Sadly for me, I ended up leaving there with less than I came up there with. He gave me $60, cursed me out after I confronted him, then banished me from the neighborhood telling me that I was no longer welcomed there.

All of those events played a major role in my life. The impact caused me to have suicidal thoughts and eventually led to me being institutionalized into a behavioral health hospital on three separate occasions in 2019. My family labelled me “crazy” by telling people things like “He’s schizophrenic,” which I am certainly not.

Throughout all of the adversity, I always tried my best to remain an optimistic person. I was kinda forced into my spiritual awakening. Learning about metaphysics and esoteric knowledge gave me comfort while living in my world of darkness. Traumatized, those events replayed in my mind constantly. Before I knew it, the whole town of Clinton and half of Baton Rouge were spreading the narrative that I had lost my mind. From my perspective, I feel like I had to lose it in order to truly find myself.

After my family refused to let me return to college, I ran away. I lived in a homeless shelter in New Orleans for a about a week, and the jail for another week. I was arrested on Bourbon Street for trying to charge my phone in a bar. They called the cops and said that I was trespassing and disturbing the peace.

Even though my brief stay at the homeless shelter wasn’t my first experience with staying in a shelter, it was truly my first experience with actually being homeless. My life ended up getting better after I was bribed into returning home. I ended up rebuilding myself up day by day.

I officially started my full-time career as a content creator and influencer in January of 2024. For months, my life was going exactly how I had envisioned it. I had gotten exactly what I had prayed for, plus more! TikTok was sending me products to review every single day. By March, I had received over 300 products which began causing me to become overwhelmingly stressed. I decided to take a hiatus and vacation over the summer. I even got a really great opportunity for a casting call in New York Fashion Week. Unfortunately, I never made it out there.

After layovers, getting my bags taken, missed, cancelled and delayed flights, I found myself stranded in Denver. Ironically, I had been planning on moving out here, just not in the way that it happened. God really had a funny way of answering that prayer, but I’m thankful that I ultimately made the decision to stay in Denver. I got stranded in September, and was homeless living on the streets for the first week. Then I found a shelter out here, met some people that I believed would become great friends of mine. I shared my stories and vulnerability with them. This eventually led to me getting set up and robbed for everything that I had left. The first shelter that I stayed at out here also wrongfully disposed of half of my belongings, but it’s the betrayal and set up by a person that I really trusted, which ultimately took the cake.

I am actually still homeless til this day, currently residing at a shelter that lets me stay here in exchange for my labor at their warehouse.

Appreciate you sharing that. What else should we know about what you do?
I knew from a very early age that I wanted to work in the entertainment industry. My journey first began while attending preschool. I enjoyed acting in the school plays and would often times create storylines and act out various scenarios at home while playing with my stuffed animals. My brother, my youngest aunt, and I would give names and personalities to all of our toys. We would even give our pets their own storylines and personalities. It was like we were bringing reality tv to our very own world.

Throughout my entirety of school I participated in numerous plays. My first professional gig was at “The Reunion” haunted house, which was located in my hometown of Clinton, La. I was 14 years old and a freshman in highschool. I was overfilled with joy and even a sense of belonging, after landing the role of the mad scientist. The creators of the haunted house were also set to create a film revolving around the storyline of the attraction. Unfortunately, that never came to fruition due to issues behind the scenes.

It was also at that age, that I also discovered my love for making music. I’ve been singing for just about as long as I could speak, I just never took it seriously because my family would discourage me by saying things like “You do not know how to sing” and things of that nature. Contrary to their opinions, my classmates enjoyed when my best friend and I would make and perform our own songs in class. Freshman year at East Feliciana High School’s Freshman Academy is what marked the beginning of my journey with music. It was also the beginning of what’s been the most impactful in my life, my journey with creating content for social media.

I started off on Instagram when we could only post pictures. There wasn’t much to do on there as there is today, obviously. That led me to exploring the possibilities of creating a YouTube channel and posting video content on there. Initially, I envisioned myself vlogging and creating something like a reality show to document my high school experience. I ended up creating my first channel where I posted trailers that I made in iMovie, which were supposed to be upcoming shows that I had planned on posting to the channel. I did not stay consistent with creating and posting my content during my high school era.

It really wasn’t until my college years, that I was able to create a new channel alongside two of my best friends during that time. The channel was called “Thee Royal Trinity” and even though it’s no longer active, majority of the videos are still available on the platform. I think the last time I checked it, we had accumulated over 800 subscribers and over 80,000 views. Our content mostly consisted of reaction videos to music videos, and us participating in various fun challenges. There’s also a hint of vlogging and storytimes on there as well.

While posting videos alongside my friends, I decided that it would be great for me to start my own solo channel again. I had a vision of rebranding myself and I wanted to have a solid foundation to build on for years to come. That’s when I created my own brand, channel, and social experiment, #theSnoopPrAject.

#theSnoopPrAject was created in March of 2017. I intentionally spelled it with a hashtag because that was the era of when social media really started to incorporate hashtags into the algorithms and search engines. I also spelled it with a capital A to pay homage to myself, since my name is Addarius and I have a noticably country accent. It reflects a lot of me, and how I view things in this world.
It wasn’t until two years later, in the summer of 2019, after my spiritual awakening that I was able to birth my official social media persona, Sir Snoopy Laveau. And that’s how I got to where I am today.

I began posting random videos and reactions to TikTok and was fortunate enough to get a few viral videos in the process. I also started uploading music to SoundCloud, which remained private until the summer of this year. My love of music and social media also led to me creating a podcast, Suburban Hustle.

I believe that my journey in itself is what sets me apart from everyone else. I had a very unique, positive upbringing that instilled morals into me. As I grew older and experienced traumatic events and what real life actually is, it shaped me into a better version of the person I’ve always been. I am very honest, modest, and humble. I have a deep respect for all living beings on this planet, including nature. I took a hiatus after recently becoming homeless, to focus on personal growth and development. I hope to inspire others with my journey and everything I’ve experienced and overcome, by sharing my experiences to my platforms in the very near future.

Most influencers tend to live a completely different life from what they show online. I’m not like that, nothing has really changed but the size of my platform and the quality of my content. I’ve always been transparent about my life and I believe that aside from my personality, that’s why people decided to follow me, so they can be a part of this journey. It is greatly appreciated! I am extremely grateful for everything. Even the lows of the lowest of times. I believe that everything in my life happened the way that it did, so that my testimony can be shared with the world, and uplift others who may want to get into creating content or pushing out their music and art. I would also like to say that everything we experience while here on Earth, is essential to our character development, as well as the evolution of the soul. It took almost 27 years for me to finally find my voice and placement within this industry. My mindset, perspectives, and the way that I think, is what makes me unique.

I am most proud of my optimistic mindset, my ambition, my determination, and my philosophies.

Can you talk to us about how you think about risk?
I am most definitely a risk taker. I take risks every single day. I believe that the best things happen to us when we decide to step out of our comfort zones and put in the necessary work and effort to accomplish our goals and manifest our dreams into reality. I took the risk of leaving my mom’s home where I was living comfortably, to travel to New York for Fashion Week. I never made it to New York, so then I took an even bigger risk by staying in Denver, and living life as a homeless person. Hopefully, I will be able to change the statistics and negative connotations that comes with being homeless.

I took a risk when I first started diving deeper into my spirituality and the studies of my Louisianian culture. I am the self proclaimed Voodoo Prince, Sir Snoopy Laveau. A modern day hippie. After my spiritual awakening, I learned so much that I just wanted to share with the world. My family did not agree with my spirituality at the time, being raised as a Southern Baptist. However, I consider myself to be a devout Christian that believes in God, and I’ve been baptized since the age of 10. I just also believe that there is way more to the story, the universe, and life, than what we’ve been told.

Hollywood and traditional religion has completely tainted and weaponized the art and practices of getting in touch with your roots and discovering the true power we have within us. I am a true believer in Christ, as well as humans having the ability and capabilities to achieve Christ consciousness. I take risks every time I choose to share that side of my life and my beliefs because for so long I was forced to hide it.

I’m not sure how you all even discovered me, but I feel like if I would have never taken those risks, then I would’ve never gotten the opportunity to be where I am now. I believe in the power of manifestation just as much as I believe in miracles and prayers. I don’t like when people say they’re at rock bottom, because with every experience, you have the opportunity to learn, grow and use it to your advantage. I would like to describe this current time in my life as the beginning of a new era for me. I aim to embrace every aspect of this new life.

Through it all, I can honestly say I’ve learned so much about life, people, and the universe. God has been with me every step of the way. There are times where I regret ever leaving the comfort of my oasis I’ve built in my mom’s house, but I believe that things had to happen the way that they did in order for me to truly be independent for the first time ever. I’m the youngest in my family on both sides. My family is very old school. Being out here in Denver is very liberating for me. I call this chapter of my life, The Emancipation of Addarius Da’Ahz Williams and Sir Snoopy Laveau: The Real Life VooDoo Prince.

I am also extremely grateful for still having my mom, who goes out of her way to help me and comfort me whenever she can. As well as my brother, who’s always a call or text away if I’m ever in any emergency. I love all of my family and friends, and I really appreciate everyone who has supported me, encouraged, and helped me in any way throughout my lifetime.

Contact Info:

• Website: https://www.tiktok.com/@sirrsnoopy
• Instagram: https://www.instagram.com/snoopylaveau
• Facebook: https://www.facebook.com/share/12GzqDzNVXp/
• Youtube: https://youtube.com/@thesnooppraject
• Soundcloud: https://on.soundcloud.com/PxBLFMUF7g6nwgUj9
• Other: https://www.instagram.com/sirrsnoopy