Conversations with Tyson Cogley

Today we’d like to introduce you to Tyson Cogley.

Hi Tyson, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In the early part of my life, I worked in restaurants as a cook. I found it hard to make ends meet and the hours are tough for having family time. My brother-in-law owned a shop and when he helped me fix my vehicle, I was awakened to the prospect of a new career that would both provide a better income and more time with my family. At 28 years old, I enrolled at the Universal Technical Institute to learn about automotive history and technology in Orlando Florida where we lived at the time. As soon as I graduated, we packed up the family and moved to Colorado where we decided we wanted to plant our permanent roots. From there I found the best independently owned shop that worked on all makes and models to start my career. I worked my way up to Master Technician and then when an opportunity in the office opened up, I moved up front to learn the customer service and management parts of the business. At the ten-year mark of my career, we had saved up enough for the down payment to buy our own shop. WE found Doc Automotive in Broomfield which had been around for 20 years and had a well-established reputation for quality and honesty. My wife Dana and I took over and have been building relationships in the community since.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Realistically every day is a challenge to succeed. For the first part of my career as an employee learning the ropes the biggest challenge was to keep my head down and grind it out. When it came closer to the ten year mark the challenges became a little scarier. When you put your life earnings into something and fully commit there is a large consequence for failure so overcoming my own doubts was the biggest challenge. Once we owned the business the challenges evolved into everyday issues of modernizing tools, equipment, and shop management systems as well as navigating the background issues like dealing with the government, payroll, HR, and cost management. We work very hard to make sure every customer is satisfied because return business and referrals are the only way we will grow.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
We work on all makes and models from 1990 to current. We are known for being able to solve challenging issues that in some cases even the dealerships have not been able to figure out. We take a lot of pride in our ability to keep your vehicle in safe and reliable condition no matter what the problem is. Communication with our customers is something we take a lot of pride in. We use digital inspections and send you electronic reports so you can see your vehicles condition yourself and make fully informed decisions. We are available for emergencies same or next day so we can get your life back on track immediately. We seek to build long term relationships with our clients and that only happens by taking great care of people.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
I learned a lot about how to adapt to a challenging environment while still being able to safely survive both personally and as a business. I took our customers safety as our top priority and adapted by meeting people outside for drop off and pick up and implemented sanitation procedures to ensure cleanliness at all times.

Contact Info:

• Website: https://www.docautomotiverepair.com/