Daily Inspiration: Meet Andrew Peschong

Today we’d like to introduce you to Andrew Peschong

Hi Andrew, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Growing up, my dad was always a photographer but just as a hobby. We enjoyed everything outdoors, mainly backpacking and hiking. I always tagged along and had a point-and-shoot camera, but I never put that much effort into photos – I’d take a shot and if worked out, great. If the shot didn’t work out, that’s fine too, but I didn’t put any effort into why it didn’t work out. My experience at that time came from the enjoyment of telling people about my experience, with or without a photo to go along with it. Fast forward many years, and I take a long-exposure photo of some cars – I have no idea what I’m doing, but somehow, I technically execute this shot. I’m very proud of this photo and submit it to a calendar, of which it gets selected! People start telling me “I didn’t know you were a photographer”, and I didn’t know either. That was the seed which made me realize that photography fit perfectly into my existing hobbies. I dove head-first into photography, learning anything and everything I could – I instantly found that it was a natural fit. And telling someone about an experience or sharing it with them is always better with a photo to go along with it.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a new business is always an exciting journey; people love what you are putting out, and the sales seem to come along just by word of mouth. Once that initial excitement wears off, though, that’s where your fundamentals come into play: genuine connection with folks, staying in front of people, having various income streams, putting out a quality product, networking, continually learning, and following up with past customers while attracting new customers. I ran into these a couple of years into the business, and while most people would look at that as a negative thing, it’s a bridge that must be crossed at some point and it really helps you pin-down what works and what doesn’t. Which, honestly, is the foundation of a long-term business and was simply ignored or glossed-over at the beginning of the journey. And once you get those fundamentals identified and working in your business, that makes the future a lot easier and, as expected, you become much more experienced in those aspects of your business.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a photographer with a strong emphasis on the technical aspect, paired with the creative aspect. Simply put – taking much more than a “snapshot”. Hopefully, my images will be visually enthralling while also making you think or have some shared experience that you might not have without that creativity aspect. A lot of folks can take a picture; our phones are great nowadays for that, but to have that technical background to use tools and techniques to turn it into a work of art or see it differently is what I am going for. I am most proud of and known for taking popular, known places or animals and transforming them into a completely different view while showing off their best qualities. This often entails longer exposures to show many seconds of (water) movement in one image or using other techniques to emphasize certain aspects or offer a view you may not consider with your naked eye. At the end of the day, I want the viewer to have the full experience of the image – sight, feeling, and thinking. I want them to be drawn into the image and spend time there, appreciating it.

Is there a quality that you most attribute to your success?
Up until now, I’ve spoken a lot about the “hard” qualities: literal skills that you learn about your profession. But equally, and often more, important are the “soft” qualities that make you enjoyable to work with. These are often what will get you the sale or networking opportunity, sure, but they will often shed much more light into the future success of the business. If you’re enjoyable to work with, and deliver quality products on time, that’s really the formula for success right there. For me, that means replying to comments online with genuine answers or appreciation, going out of my way to make sure folks have an enjoyable time and are taken care of when purchasing a product, following up with folks, and responding to emails or texts in a decent timeframe. There’s really no secret to success – it’s just doing the simple, kind things over and over, which has worked for me and I’m sure many other folks as well.

Contact Info:

• Website: https://evermor.online
• Instagram: https://www.instagram.com/evermor.photography/
• Facebook: https://www.facebook.com/evermorphotography/

Image Credits
Andrew Peschong