Daily Inspiration: Meet Lindsay Backman

Today we’d like to introduce you to Lindsay Backman. 

Hi Lindsay, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My passion for jewelry design began when I was still a young girl, over 25 years ago. I had the opportunity to apprentice with a jewelry designer who took me under her wing and taught me the basics. I absolutely loved it. I continued to cultivate my craft and skills, and in college I moved from small-town Connecticut to Los Angeles, living near the city’s famed jewelry district. It felt as if a whole new world of possibility and inspiration had opened up to me. So, I wrote a business plan on starting a jewelry business and slowly began putting it into action. I was accepted into a juried art show, and from there I picked up my first store account to sell to in Hermosa Beach, California. 

Fast-forward to 2022, and Bloom has now had the privilege of working with hundreds of specialty boutiques, spas, museums, and resorts in the United States and worldwide that carry our handcrafted designs. I’ve learned a ton along the way. But that love I first found as a teenager — for creating with my hands and designing with my mind — is still what drives me. For me, love is what it’s all about. It starts with a love of design and creating, and comes full circle with the love of a unique piece, and the love of imagining the joy and happiness it might bring to someone wearing it. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It has been a road with ups and downs and a lot of learning along the way. The fashion world is fast-paced and in constant motion, which is exciting and exhilarating as a designer but also challenging as a business owner. What got me into this profession was my passion for design and creating with my hands, but I’ve had to learn to be a business owner. I continue to learn and grow every day. 

Most recently, of course, COVID changed the face of retail and shopping. It changed our business, too. Pre-pandemic, 85% percent of our business focused on selling wholesale to boutiques, resorts, and museums throughout the country. With storefronts literally having to shutter their doors and shopping largely moving online, we too had to pivot and shift our business model. 

We took this pause to focus our energy on the retail side of our business: our website, eblasts, blog posts, and social media. As a result, we were able to grow the business in an altogether different direction. In the end, slowing down was actually a good thing. It gave us time and space to see the big picture more clearly and to carve a path that’s a little different than what we’d once imagined. 

Appreciate you sharing that. What else should we know about what you do?
At Bloom, we handcraft our jewelry in our studio in Denver, Colorado. Our collection is made to be dressed up or dressed down, and to elevate the everyday. We believe foremost in quality, made in America, and extraordinary customer service, and are proud to offer a complimentary lifetime guarantee as well as complimentary repair. We feel these core values set Bloom apart in our industry. 

We have three lines within the Bloom Collection — our Seasonal Gemstone, Signature, and Diamond lines. With our Seasonal Gemstone, we change our color story to reflect that of the fashion world, hand-selecting rare gemstones to match the Pantone colors and trends of the season. We are most known for our Signature line, which includes layering necklaces, bracelets, and classic earrings with our signature “wire wrapped” look. Our Diamond collection is quite popular due to its mixed-metal look and accessible price range. We use pavé, baguette, and rose-cut diamonds, setting them in sterling silver so the price point is in line with the rest of the Bloom collection. 

Is there a quality that you most attribute to your success?
Extraordinary customer service is what we feel keeps our customers coming back. Our lifetime guarantee is just one example of that level of care. We also offer custom design, bridal design sessions, and complimentary polishing, untangling, and repair. In an age where genuine customer service is often hard to find, we want the Bloom customer experience to be the opposite. We are always here for our customers. We absolutely feel that their happiness is the measure of our success. 

Contact Info:

• Email: lindsay@jewelrybybloom.com
• Website: www.jewelrybybloom.com
• Instagram: https://www.instagram.com/jewelrybybloom/
• Facebook: https://www.facebook.com/BloomJewelry

Image Credits
Ashleigh Cropper
Shana Cook
Elizabeth Vautour