Exploring Life & Business with Cassandra Bush of Balanced Healing Salt + Sauna

Today we’d like to introduce you to Cassandra Bush.

Hi Cassandra, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
In my early to mid-20s, I experienced a variety of health issues that I wanted to understand + heal. My hormones + cycle was out of whack. I experienced significant PMS symptoms. I had adrenal fatigue. I partied too much + supplemented with too much coffee. I wanted to be skinny so I barely ate. And then I got diagnosed with skin cancer. I wanted some direction + guidance because I was overwhelmed, tired, sick + scared, so I went to a plethora of doctors. I wanted to know Why this was happening to me.

But these doctors didn’t want to discuss the Why + often redirected the conversation to pill resolution. Despite the mixed emotions + fear of the unknown, my burning desire to know the Why of my health concerns never went out, which led me down the path of becoming my health advocate + healing my own body.

A commonality I noticed through the deep dive I took around my health was infrared saunas + shortly after I was hooked. I was in the process of DIY’ing an infrared sauna in my cabin when I had the opportunity to meet with my now business partner, Tina, to dream and scheme our future infrared sauna + halotherapy business, now known as Balanced Healing Salt + Sauna.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
One thing I forgot to mention was the timeline in which Balanced Healing started. When we first started having conversations about opening an infrared sauna + halotherapy business, this was in April 2020, amidst the start of COVID-19. Our conversations started light + full of excitement, but with a heavy dash of “someday”, as we both worked full-time + were overall getting to know one another.

Then one day, we noticed a space available for rent in an area of town we admired + frequented often, so we called to check it out + instantly fell in love. Keeping things light (as we still weren’t sure about the seriousness of starting this business so soon), I casually called my sauna rep to see when they would have more saunas in stock + ended up paying for a sauna by the end of the call. The Balanced Healing ball kept gaining speed when Tina called on a halo generator + got one ordered + before we could stop it, the momentum was so great that we signed paperwork (and amongst a pandemic) + were catapulted into opening our business in August 1st of the same year.

Throughout this process, that little voice in the back of my mind kept asking, “are we crazy to open right now?”. Are we going to succeed? Are people going to seek our modalities during a pandemic? Did we just waste a bunch of time + money pursuing this? So many questions came through for us, but with the flow of how everything came together, we knew we had to trust the process + jump off the cliff to find out.

Once we opened, it became a lot to juggle – business paperwork, covering sessions, building a website, setting up automation + integrations for our business, home life, the existing full-time jobs we had + continuing to get to know one another. But thinking back to this time in our lives, these were minor struggles + we are full of gratitude + appreciation for that. So much of what we ran into were opportunities presented to us to learn, grow + pivot when we needed to. It’s been an incredible process + one I would do all over again.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Balanced Healing Salt + Sauna is an infrared sauna + halotherapy business that helps to heal the body + calm the mind. Our space is calm, relaxing + inviting – the moment people get here they audibly exhale, drop their shoulders + begin to unwind. Sessions are enjoyed from the comfort of your private luxury suite. We usually start with an invigorating infrared sauna session to detoxify the body + alleviate aches + pains, followed by a cooldown in our Halotherapy area, where you breathe in salty air that helps to clear the lungs of phlegm, mucous, allergens + congestion.

I believe what sets us apart from others, is that we always start the session with an intentional check-in related to the person + their body. In doing so, we can customize their entire experience, such as providing guided meditation or breathwork exercises, modifying the sauna temp + halotherapy benefits + more. We also have them pick an affirmation card with questions to contemplate during their session, have a free lending library of books to enjoy during their session + always follow up with them the next day to see how they’re feeling.

I love the personal touches we provide to our clients + always enjoy the engagement we receive when they share that their symptoms have gone away or they slept better than they have in a long time. We pride ourselves in the knowledge we have in these modalities, as well as all of the other tools we enjoy sharing with our clients to help them to bring balance back into their lives.

Is there something surprising that you feel even people who know you might not know about?
I was born + raised in a tiny town called Hulett, WY close to Devil’s Tower + while I had aspirations to leave Wyoming after graduating high school, I never left + have since found a new love + appreciation for this beautifully wild place.

Pricing:

• $40 One-Person Infrared Sauna Session
• $50 One-Person Halotherapy Session
• $70 One-Person Salt + Sauna Session
• $125 Date Night Session

Contact Info:

• Website: www.balancedhealingsaltandsauna.com
• Instagram: www.instagram.com/balancedhealing_sheridan
• Facebook: www.facebook.com/balancedhealingsaltandsaunasheridan

Image Credits
Alicia Crispell