Exploring Life & Business with Kathryn Awada of CLO, Inc.

Today we’d like to introduce you to Kathryn Awada

Hi Kathryn, so excited to have you with us today. What can you tell us about your story?
I started this journey almost by accident—and, in some ways, by my mom’s manifestation. Back when I was working at a dispensary and doing hair out of my home, I asked my mom for some holiday cards to hand out to my hair clients at the dispensary. I expected something straightforward—simple cards that highlighted my hair services. Instead, she gave me these cards that said “Operational Consultant” with a quote reading, “It’s what you learn after you know everything that counts.” At the time, I felt more confused and disappointed than inspired. In fact, I tossed them into my basement, thinking she’d totally missed the mark.

Fast-forward a few months: The state was transitioning from medical cannabis to what’s often called “recreational.” I prefer “adult-use” because I believe all cannabis use is medicinal, whether we consciously frame it that way or not. It was a huge turning point—both for the industry and for me personally. I was up late one Sunday, elbows-deep in trying to integrate the state’s brand-new tracking system. It was crunch time, with a lot of money and reputation on the line. The stress was intense. Out of sheer desperation, I called the director of the system, expecting to get voicemail. Instead, he answered his personal cell phone. Right then and there, he walked me through the process, helping me solve a critical issue at a crucial time.

I became so involved that I started calling what was then the MITS tracking system team—not just to solve my own problems, but to give suggestions on how to make their platform more intuitive, more “stoner friendly,” and more aligned with the real-world processes happening inside dispensaries. I wanted the people using it to actually like using it. My dedication to a business that wasn’t even my own must’ve caught their attention. Eventually, the director reached back out. He saw something in me—an opportunity I hadn’t recognized in myself.

That’s how I ended up becoming the first consultant to help integrate and improve what is now the METRC system, used across the U.S. I was only 23 when cannabis legalization set the stage for my first business. Looking back, I see a thread: a mother’s well-intentioned “operational consultant” cards, the unexpected late-night phone call, and my willingness to speak up and share ideas. None of it was part of a grand master plan. It all happened because of a series of small decisions, mistakes, and a willingness to keep pushing forward. Every mentor, every naysayer, every stressful moment taught me something—often on purpose, sometimes indirectly. Together, they helped shape who I am today.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s definitely not been a smooth road, but I’ve come to see these twists and turns as part of my unconventional education. Without a traditional academic background, I’ve learned my toughest, yet most valuable lessons on the go. At times, I let ego guide my decisions, trusted the wrong people, and put faith in partnerships that ended in betrayal. For instance, I once partnered with someone who turned out to be a con artist, costing me and my investors a substantial sum and forcing me to rebuild from scratch. Other times, team members I had mentored took my systems and processes and launched competing ventures, which felt like another blow.

But each setback taught me something I would have never learned otherwise. When I look back, I can appreciate how these events sharpened my ability to evaluate character, refine my business strategies, and establish healthier boundaries. The financial hits, the emotional strain, and the dashed hopes all served as catalysts for growth. They nudged me out of my comfort zone and pushed me toward understanding systems, contracts, and people on a whole new level.

Over time, I’ve learned how to pivot, how to protect what I’ve built, and how to trust my instincts without allowing ego or heartbreak to cloud my judgment. These experiences were like on-the-job training—an intense curriculum that no university could replicate. And despite the struggles, they’ve empowered me to shape my path, expand my vision, and become more resilient. In the end, even the “bad” chapters turned into essential lessons that propelled me to where I am today.

As you know, we’re big fans of CLO, Inc.. For our readers who might not be as familiar what can you tell them about the brand?
CannaLearnOnline is essentially my living blueprint—my attempt to package up years of hands-on cannabis industry experience, compliance insights, and operational know-how into a dynamic educational platform. We offer more than just step-by-step tutorials; we combine technology, strategy, and a genuine understanding of the cannabis landscape to give people actionable tools. The idea is to help others save time, money, and a lot of unnecessary stress as they navigate this still-evolving world.

Key components include our “RVT & GPT Learning Center,” where clients can tap into resources that blend traditional training modules with cutting-edge AI-driven guidance. Think of it as having a knowledgeable mentor in your corner, accessible at any hour. We’re also rolling out a “Not Schwag Swag Shop,” where we curate merchandise that reflects the spirit of CannaLearnOnline: authentic, practical, and a little playful. It’s about building community, not just a customer base.

What sets CannaLearnOnline apart is its focus on real-world application. I’ve learned so many lessons the hard way—through missteps, unexpected challenges, and some downright painful growth spurts. Now, I’m taking that knowledge and putting it into a form that’s easy to digest and implement. Instead of going through the same headaches I did, my clients can hit the ground running. It’s a platform designed by someone who’s truly been in the trenches of the industry, weaving together compliance, operations, technology, and human insight.

Brand-wise, I’m most proud of the transparency and authenticity. There’s no pretense here. We acknowledge the gritty parts of the cannabis industry and tackle them head-on. By offering educational tools and consultative support, we empower entrepreneurs, industry professionals, and curious newcomers alike to navigate compliance and business operations with confidence and clarity.

Ultimately, CannaLearnOnline exists to serve as a springboard for others before I transition into my next venture as a fractional COO for a printing company. I see it as a legacy project—leaving behind a set of tools, guides, and insights that will outlive my direct involvement. In other words, I’m passing along the baton so that others can run their own races more efficiently, strategically, and successfully.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
If I could give advice to anyone just starting out, it would be to embrace the idea that you’re going to make mistakes—and that’s okay. Mistakes aren’t just missteps; they’re some of your best teachers. What matters is how you respond, how quickly you adapt, and what lessons you carry forward. Before I started, I wish I knew that perfection and control are illusions. It’s really about learning to surf the waves rather than trying to calm the ocean.

Also, don’t underestimate the power of building genuine relationships. Sometimes we focus so heavily on strategy, technology, or systems that we forget about people. Your network—whether it’s mentors, colleagues, or clients—can open doors and guide you through tough times. Treat people with respect, stay curious, and don’t be afraid to ask questions. There’s no shame in admitting what you don’t know; in fact, it often leads you to the right person who can help.

Lastly, invest time in understanding the foundation of whatever you’re entering—be it a new industry, a new role, or a new technology. The more you know your terrain, the more confidently you can navigate it. In an evolving sector like cannabis, adaptability and education are everything. Keep learning, stay open-minded, and don’t forget to celebrate the small wins along the way. Each one is a signpost on the journey, reminding you that you’re not only moving forward, but growing as you go.

Contact Info:

• Website: https://www.cannalearnonline.com
• Instagram: https://www.instagram.com/kaptyn_rarity777/
• LinkedIn: https://www.linkedin.com/in/kathryn-awada-84885b7a
• Other: https://www.comin.love