Exploring Life & Business with Keli Jakel of Organized by Keli & Co

Today we’d like to introduce you to Keli Jakel.

Hi Keli, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I didn’t set out to become an organizer or build two companies. My career began in education. I earned my Master’s in Leadership and Policy, worked as a teacher and administrator, and truly thought that would be my path forever. But life has a way of interrupting even the best plans.

During a stretch of illness and recovery, I spent a lot of time thinking about how much order impacts wellbeing. I realized most busy people simply don’t have the time or bandwidth to work, manage their lives, and still keep their homes functioning, especially when something unexpected hits. The reset becomes one more source of stress. I knew I had a skill set that could help, and I wanted to support people who just needed a quiet, capable hand to get them reset.

In 2017, I launched Organized by Keli and Co with a simple intention: help busy people get their lives back when everything feels interrupted. The business grew quickly. We became known for move management and full-home resets done with compassion, speed, and a level of care that helps clients feel instantly supported. Today, OBK has a long-standing team, strong partnerships, and a reputation for restoring order during some of life’s hardest and most meaningful seasons.

As OBK grew, I saw another need. Organizers wanted better systems and kept asking how I built mine. What started as a system for my business evolved into Elenore.io, a CRM and business management platform for professional organizers. Today, Elenore is both a powerful tool and a supportive community helping organizers scale with clarity and confidence.

My journey has always been about turning life’s interruptions into invitations. Each pivot and each season has shaped the work I do today. And I am still evolving.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. I built OBK and later Elenore during seasons that were already full of personal transition, recovery, and raising a family. There were times I felt stretched thin and unsure how to grow without burning out.

In the early years of OBK, the biggest challenge was learning how to scale a high-touch service business. I thought I had to personally do everything, and it took time to build and trust a team. We also work with clients during major life interruptions, which can be both beautiful and emotionally heavy, so creating systems that support both clients and my team was essential.

With Elenore, the challenges were completely different. I had to learn the tech world from scratch and accept that building software always takes more time and patience than expected.

The road hasn’t been easy, but every challenge pushed me toward the next level. It has all been worth it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Organized by Keli and Co is a move management and home organizing company based in Denver. We specialize in supporting people during major life transitions, whether that is a move, a remodel, a downsizing, a new baby, or simply a season of life that has gotten away from them. Our clients are busy, high-achieving people who want their homes to function beautifully but do not have the time or bandwidth to reset everything on their own. We step in as the quiet, capable support that gets them back to life quickly.

We are best known for full-home unpacking and systems setup that is fast, thoughtful, and done-for-you. Many clients travel during their move and come home to a fully livable, organized home on day one. What sets us apart is the level of training, speed, and consistency within our team. Every person on my team is an employee, not a subcontractor, and they have been with OBK for years. That stability creates a level of trust, care, and efficiency that is hard to match.

Brand-wise, I am most proud of the heart behind our work. We are not just putting things in bins. We are supporting people through life interrupted, helping them move from overwhelm to clarity in a matter of days. Our clients often tell us they feel an immediate shift in their energy the moment we arrive, which is the highest compliment. We meet people where they are, without judgment, and we get the work done.

On the business side, I also run Elenore.io, a CRM and business management platform built specifically for professional organizers. It was created to solve the exact challenges I faced while growing OBK: managing clients, communication, workflows, marketing, and team coordination in a simple, organized way. Elenore is more than software. It is a community of organizers learning, sharing, and growing together.

Both of my companies exist to help people create order. Whether you are a busy professional trying to settle into a new home or an organizer trying to grow your business, our goal is the same. We help you get back to what matters most, faster and with far less stress.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Here is how I think about risk: staying where you are can be a risk too. So can ignoring your own potential. I take risks when the vision feels bigger than the fear, when I know the work will help people, and when the next version of myself is on the other side of the decision.

To me, risk is not about being fearless. It is about moving forward anyway, with clarity, intention, and a belief that you can figure things out as you go. And every risk I have taken has led me somewhere I am grateful to be.

Contact Info:

• Website: https://organizedbykeli.com/
• Instagram: https://www.instagram.com/organizedbykeli/
• Facebook: https://www.facebook.com/organizedbykeli
• LinkedIn: https://www.linkedin.com/in/keli-jakel/
• Youtube: https://www.youtube.com/channel/UCEmJHyitMV_814PYnf_UTtA
• Other: https://elenore.io/