Exploring Life & Business with Lori MacGregor Cornetta of Stealth Sales

Today we’d like to introduce you to Lori MacGregor Cornetta.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
From the time I was a young girl, I watched my dad work and become a successful industrial manufacturer’s sales representative. Sales seemed like a wonderful career because a person’s income was tied directly to their performance. Knowing I would work hard, it seemed like a perfect fit.

After graduating from CU Boulder, I successfully sold radio advertising in Charlotte, NC, for a few years, eventually moving back to Denver and landing an account executive role at the top television station in the local market. Soon I was named the Account Executive of the Year, and decided I was ready to explore a new challenge.

That’s when I switched gears and went to work in the medical device industry, selling for one of the top orthopedic companies in the world. For the next seven years I surpassed my annual quota and lead my region in sales, earning a six-figure income right out of the gate.

After that, I approached corporate leadership and asked them to create a unique position for me to coach new sales reps. My goal was to speed up new reps learning curve while helping them build business and credibility in their territories. The program was a huge success, and the sales reps I coached were 30% more profitable than their peers in the same division.

We all face challenges, but looking back would you describe it as a relatively smooth road?
During my professional sales career, I was often the underdog. Many times, male counterparts told me I wouldn’t be successful. I’m sure they thought a woman couldn’t possibly have the skills and determination required to achieve greatness in “their” industry. Usually, I ignored their negativity, but occasionally I used it as fuel for my fire. I never lost sight of who I was and what my goals were. With clarity and passion, I cleared the path to my success despite what other people thought, said, or did to hold me back.

Therefore, I’ve never been a stranger to obstacles or challenges. Learning how to successfully navigate through tricky times made me stronger. Engaging challenges with passion, staying growth-focused, and never losing my relentless spirit, transformed obstacles into opportunities and helped me become a better person and achieve greater success.

As you know, we’re big fans of Stealth Sales, LLC. For our readers who might not be as familiar what can you tell them about the brand?
In 2009, I created Stealth Sales, LLC, which allowed me to expand my coaching expertise to multiple industries. My personalized strategic sales approach to business is positive, upbeat, and right on target. Sales professionals who utilize my experience, learn skills for life and increase their earnings. I also give motivational talks to groups and organizations that want their members to maximize their sales effectiveness through building strong relationships. Additionally, I help people who are trying to stand out in a fiercely competitive job market. It all comes down to excellence in sales. My experience, enthusiasm, and energy will boost any salesperson or organization to new heights.

My expertise and passion led me to write my book, Stealth Sales Secrets: The Smart and Sassy Way for Women to Earn What They’re Worth in a Sales Career. My goal is to encourage more women to choose sales as a career and find the success that they previously have only dreamed of. By sharing my successful journey, I hope more women will have the opportunity to earn a six-figure income and have the life they desire.

What quality or characteristic do you feel is most important to your success?
Perseverance — the never say die attitude — has always helped me keep fighting the good fight. Many times, when others would give up, settle for less or not give it their all, I continued to push myself. My motto has always been, “Be relentless in your quest!” It’s paid off big time in my life and career. After all, at the end of the day, I am the only one who can make it happen.

Contact Info:

• Email: info@stealthsales.net
• Website: https://www.stealthsales.net/lori-cornetta