Exploring Life & Business with Martin Lavine of PUSH Gym

Today we’d like to introduce you to Martin Lavine.

Hi Martin, we’d love for you to start by introducing yourself.
I am a physical therapist who spent my first 6 years at a work comp clinic in Denver (Concentra). In 2000, my wife and I decided that I would quit my job and stay home with the kids. In the afternoons, I started to see a few PT clients at a local personal training gym in Belcaro. In 2004, I decided to open my own gym where trainers would work, and I could see my therapy clients. Over the years my days morphed into more training and less PT. We also in 2011 incorporated small group training circuits which have continued to this day along with personal training and some occasional physical therapy clients.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Overall, yes smooth periods. I had a rough spot in early 2011 when I bought out my business partner. I teamed up with another trainer in 2013 to help me run the small groups, that didn’t go well and ended after 2 years in which I took over full reigns again. Other than the pandemic, we have had 10 good years of business.

As you know, we’re big fans of PUSH Gym. For our readers who might not be as familiar what can you tell them about the brand?
PUSH Gym is a small boutique gym in central Denver, we opened in 2004 mainly doing 1:1 personal training and physical therapy. Over the years we have evolved into a niche of very creative circuit training both in classes and personal training. Having a PT background, this helps ensure that we are doing safer/sounder movements potentially preventing injury while making people more injury resistant.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
I am not really sure how this question should be answered? Support with WOM advertising is very helpful, advertising in this industry is doesn’t do well and it is hard to get your ROI.

Pricing:

• 80/45 minutes of personal training on average
• 18-23$ per class for small group fitness, could be less on unlimited package.

Contact Info:

• Website: https://pushgym.com
• Instagram: pushgym
• Facebook: https://www.facebook.com/pushgymdenver