Exploring Life & Business with Rusty Osborne of Rusty Osborne

Today we’d like to introduce you to Rusty Osborne

Hi Rusty, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

These days, I’m helping entrepreneurs rewire their brains to make success easier.

Not in the Frankenstein or Neurolink kind of way haha, but in the “find and break through your inner BS” kind of way.

Overwhelmed entrepreneurs who are struggling to get past their current level of business, come to me to learn how to harness their negativity in order to fix their inner shit, so they can lead and sell with confidence.

But back to the beginning…

I was an obese, whiskey-chugging, profanity-spewing country singer. It was a lot of fun, but the partying got old at some point.

(That point was losing thousands of dollars in gear and doing things that should’ve landed me in jail or worse…)

So I got my shit together. I lost 85 pounds, and put on 25 pounds of muscle.

And the people who were coming to my shows would say “You’ve lost so much weight! I need to quit drinking and lose weight too, how did you do it?”

After I told them how I did it, they’d drunkenly say “oh I could never do that.”

(Saying you “can’t” do something was a real easy way to piss me off.)

I needed to understand what gets people to actually change. So I started my first coaching business, helping musicians lose massive weight permanently.

We helped a ton of people lose tons of weight (literally!). It was awesome.

But… we could never get the business model profitable enough to scale.

So yet another rock bottom moment. But this time it came in those 4 magic words that every entrepreneur wants to hear from their spouse or partner…

“We should get jobs.”

We were living in our van in the Utah desert in the summer. With computers overheating while trying to build a business. While losing sales. While paying team members we couldn’t afford.

It sucked. Hard.

So we got jobs. (We = me and my wife. She’s also my amazing business partner!).

I started closing high ticket sales for a business coach – shoutout to Craig Ballantyne!

My wife started copywriting for other coaches and business owners.

But I knew that I was missing something… there had to be a reason my last business had failed.

It was nagging at me. I needed to know.

So I asked mentors. I read books. I took trainings and certifications.

I found the two things that took our coaching business down:

1) Product-Market fit.

We were selling a high-investment weight loss program to musicians.

Musicians aren’t known for having lots of money, or for investing lots of money into their health.

You know. Starving artists. The ones who are grateful for a bucket of beers and a bucket of chicken wings?

I guess I should’ve seen that coming, but I was trying to “positive-think” and hustle my way through that problem.

2) A strong mindset.

I didn’t have enough trust in myself and my abilities to adapt our product or market fast enough to save us.

So we just kept grinding and hoping it would work.

(That’s also when I learned that grinding is NOT the only ingredient to success. Hell, it’s not even necessary in my opinion. Unless you love burnout. That’s a story for another time.)

Let’s get to the good parts of the story, not just the failures lol.

I focused on solving those problems.

I learned how to craft offers, and to find product-market fit.

And most important, I learned how to change a brain.

Turns out we’re able to just find the faulty programs that are running in your brain, and re-write them.

Fear. Self-doubt. Imposter syndrome. Anxiety. Depression. “What if’s”.

I learned it just so I could improve myself, which worked! I went from closing 9% of sales calls to closing 80% of sales calls.

Not too shabby 😉

Then I asked some friends if I could practice my new brain-rewiring skills on them.

The first session with a friend ended with her saying “Can you do more for me? Can I pay you for this?”

Obviously I said “yes” lol.

Thus, my current business was born on accident.

Today I’ve coached hundreds of overwhelmed entrepreneurs who’ve been feeling stuck in their business, so they can finally lead and sell with confidence. So they can finally get their next level of success.

And now I’m focused on scaling this message to the world. I’ve just started writing my first book, and I’ve launched a bunch of digital offers and workshops to help rewire more brains in less time.

The product finally fits the market, without the overwhelm.

Wow that was longer than I planned, but it’s still the short version of the story!

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Was it always easy?

Nope.

Burnout. Overwhelm. Debt. Over-hiring before we knew what we were doing. Sacrificing family time. And still failing my last business with all those sacrifices.

Yeah it hurts. But isn’t that how we grow?

Pain is one of the best teachers in the world.

As you know, we’re big fans of Rusty Osborne. For our readers who might not be as familiar what can you tell them about the brand?
The fastest way to get people’s brains to change… is to focus on the negative.

Ditch your positive thinking. Stop hoping. Quit trying to “control your thoughts.”

Trying to “get in the vortex” without dealing with the 100lbs of baggage you’re avoiding won’t keep you in the vortex 😬

So that’s what I’m most excited to get out to the world. It’s a way to get real, a way to quit faking and smiling your way through life. That’s at the root cause of what killed my last business, and what I’ve seen kill other businesses (and marriages and health) too.

I’m proud of being able to get some more “woo-woo” stuff to be grounded and tactical enough that skeptics will actually use it, and benefit from it.

But I’m not anti-woo. I’m down to manifest. I’m spiritual AF. But I’m not here to push those beliefs on anyone. I’m just here to help people find the real roots of their problems, and resolve them.

Said in other words…

Your beliefs determine your actions. Your actions determine your results.

So if we rewrite the subconscious beliefs that are driving your actions, you end up easily creating new and better results in your life.

My current favorite offer that I’ve got is an 8-Minute Speed Meditation for Entrepreneurs.

It wires your brain to execute quickly on the needle-movers in your business.

It’s hard to manifest abundance without speed of execution on the things that matter, isn’t it?

And I have a host of other courses, meditations, workshops, and coaching. That way people can engage at the level they’re ready to engage. (Marketing 101 – meet them where they’re at!)

Do you have recommendations for books, apps, blogs, etc?
My most recommended books:

To bridge the woo-woo with taking action…
The Surrender Experiment by Michael A Singer.
– because it’s not about “surrender to let the universe bring good stuff to me”.
– He surrenders to the direction that Life asks him to go… and then worked his A*S off in the direction he was asked to go. Thus building a $300+M software company. Kinda rad if you ask me!

For structure and high performance as an entrepreneur…
The Perfect Week Formula by Craig Ballantyne
– This is required reading for every entrepreneur. Seriously. I’ve had thousands of conversations with entrepreneurs. They all needed this.

My good friend and mentor Gavin McHale just released his new book…
Consciouspreneur: What To Do When Hard Work Stops Working
– a tactical and entertaining roadmap to understand your brain and how it’s holding back your business.
And yeah it’s a little humble-brag, but my name is on the cover too because he used my quote about how effective his methods are.

Pricing:

• 8-Minute Speed Meditation for Entrepreneurs is only $17. It’ll change your brain and your life.
• Other courses and coaching range from $60k down to free stuff. Get on my email list if any of this tickles your fancy.

Contact Info:

• Website: https://rustyosborne.com/
• Instagram: https://www.instagram.com/thecoachrusty/
• Facebook: https://www.facebook.com/thecoachrusty
• LinkedIn: https://www.linkedin.com/in/rustyosborne/
• Youtube: https://www.youtube.com/@TheCoachRusty
• Other: https://rustyosborne.samcart.com/products/speed-meditation-for-entrepreneurs-standard

Image Credits
Nikki Osborne
https://www.instagram.com/ohitsnikki/