Exploring Life & Business with Venice & Kimberley McCormick & Hayes of Asar Beard- Asst Beauty

Today we’d like to introduce you to Venice & Kimberley McCormick & Hayes.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
We’re two best friends who left corporate life in 2020 to create clean, high‑performance hair and beard care. Inspired by Colorado’s climate and natural remedies, we partnered with global chemists to launch Unbreakable, a system that restores strength and vitality to damaged hair. From there, we expanded into beard care with Asar Beard, giving men premium formulas that elevate grooming into a ritual. Today, Aset Beauty and Asar Beard are trusted in salons and barbershops, empowering people everywhere to feel truly unbreakable inside and out.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Our journey was anything but smooth. It took us over six months just to find the right manufacturer, and we had to learn, through trial and error what truly resonates with our audience. Building this company demanded time, effort, and resilience. But was it worth it? Absolutely. The lessons we’ve gained go far beyond anything a book could teach. Today, we stand proud of who we’ve become and what our brand represents: strength and authenticity.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Aset Beauty, specialize in creating luxury, clean hair and beard care designed for real results. Living in Colorado’s harsh climate taught us that most products don’t go deep enough so we developed formulas that focus on scalp health, hydration, and strength.

AsarBeard, a premium line that elevates beard care into a ritual of confidence and pride. Whether it’s tackling beard itch, patchy growth, or dryness, our nutrient‑rich oils and plant‑based actives deliver performance you can feel.
What sets us apart is our commitment to excellence we don’t believe in average. Every product is designed to exceed expectations, blending science, nature, and storytelling. We’re proud that our brands are now trusted in both salons and barbershops, a reflection of our commitment to quality.

Above all, we want readers to know that our mission is empowerment. We create products that help people feel unbreakable inside and out. Our offerings aren’t just grooming essentials; they’re tools for confidence, resilience, and self‑expression.

How do you think about luck?
We do not believe in coincidences. We believe that this is just what we were meant to do. When something is for you it simply is.

Contact Info:

• Website: https://asarbeard.com
• Instagram: https://www.instagram.com/asetbeautyqueens/
• Facebook: https://www.facebook.com/AsetBeauty1
• Youtube: https://www.youtube.com/channel/UCzSYfx1z31_xnZrCpIxVOsw
• Other: https://www.tiktok.com/@asarbeardcare