Gift Guide: Services Spotlight with Nicole Magelssen of Alpine Virtual Assistants

Today we’re excited to be connecting with Nicole Magelssen again. We’re excited to feature one of their services in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Nicole, so thrilled to have you joining us again, this time to talk all about your services and so let’s jump right in. Please give our audience some background on your services.
I’m thrilled to share more about what I do! I’m the founder and CEO of Alpine Virtual, where we specialize in pairing busy professionals and entrepreneurs with exceptional US-based virtual executive assistants (VAs). Our services revolve around helping busy professionals streamline their operations and focus on what they do best by taking the administrative and organizational burden off their plates.

What inspired me to create Alpine Virtual was my own journey as a virtual assistant. I was laid off from my other job during COVID, and I pivoted and grew my side hustle into a full agency. As I gained more clients, I realized how challenging it was to find dependable, professional, and experienced VAs who could handle high-level tasks while aligning with a client’s unique needs. That gap in the market inspired me to build a team that is vetted, reliable, and versatile.

The key components of our service include our rigorous 5-step vetting process for VAs, ensuring that only 1% of applicants make it to our team. We solve the problem of trust, reliability, and the time-consuming process of hiring and training assistants. Many of our clients are CEOs, entrepreneurs, or professionals who are overwhelmed with administrative tasks. We step in to manage their calendars, inboxes, HR processes, project management, and even specialized tasks like social media management or bookkeeping.

What makes Alpine Virtual unique is not just the quality of our team but our personalized approach. We ensure every VA is matched with the right client based on needs, personality, and goals. Additionally, we’re always thinking a step ahead. If a client has a growing need, we proactively offer solutions—whether that’s adding another VA or adjusting the scope of work.

At its core, Alpine Virtual is about making life easier, more efficient, and more manageable for our clients. We’ve seen the transformational impact a great VA can have on a business, and we’re passionate about delivering that same level of service to everyone we work with.

Who is this service for and who is it probably not a good fit for?
This service is definitely for the busy professionals, entrepreneurs, and CEOs out there who feel like their to-do lists have started multiplying overnight. It’s for the people running from meeting to meeting, trying to remember if they RSVP’d to their kid’s school event while simultaneously figuring out if they already paid the landscaper. If you’ve ever dreamed of cloning yourself just to keep up, guess what? We’re basically your (much less creepy) clone who gets stuff done.

It’s also for the go-getters who are tired of being the person for everything—whether that’s booking flights, following up on emails, or even remembering to cancel that free trial before it charges you for the premium version of something you’ll never use. If your personal life is just as crazy as your professional one, we’ve got you covered there, too. Need someone to find the best deal on a last-minute family vacation or schedule your dog’s vet appointment? Say no more.

Now, who is this service not for? Probably anyone who thinks, “Oh, I’ve got everything under control!” If the thought of delegating makes you break out in a cold sweat or you truly enjoy spending two hours formatting spreadsheets for no apparent reason, we’re probably not your people. But if you’re ready to let go of the overwhelm and get back to focusing on what you do best—whether that’s running your business or just catching a breather—we’re here to help.

If you had to boil your services or brand down to one core message – what would that message be?
We always say, “Do what you love, we’ll do the rest.” But there is a lot more to it than that. Maybe I’d say something like: If you’re juggling all the things and dropping half of them, we’re the people who catch what falls—and make it look like you planned it that way all along.

What has been the biggest surprise for you along this journey?
I never expected to build a full-on agency. I went from being a solo VA to running a company with an incredible team of people who make magic happen daily. It’s wild and humbling to look back and think, “Wow, this all started with me just trying to pay the bills during COVID.” Life really does have a way of surprising you when you lean into the chaos!