Hidden Gems: Meet Constanza Garey of IMUA Esthetics

Today we’d like to introduce you to Constanza Garey

Hi Constanza, please kick things off for us with an introduction to yourself and your story.
Absolutely! My journey in the beauty industry began back in 2016, sparked by my first experience with lash extensions—I was instantly hooked! While in college, I started lashing for friends out of my dorm room, and soon realized I wanted to turn my passion into a profession. By 2018, I’d invested in advanced training, earned my license, and rented my first space to focus solely on lashes.

From there, I built a wonderful clientele in Utah while finishing my marketing degree. Then, when COVID hit, I moved to Colorado and spent a year planning my next steps. After teaching lash courses at a cosmetology school, I finally opened my studio at Indie Salons in 2021, and I’ve been happily lashing ever since!

Lashing and teaching have become so important to me, and I’m incredibly grateful to everyone who’s been part of this journey. From building connections with my clients to helping new lash artists develop their skills, it’s been an amazing adventure.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It’s definitely been an incredible journey, but it hasn’t always been smooth! Like any business, there were challenges to overcome—especially in the beginning. Balancing college with building a clientele was intense, and there were countless late nights and early mornings trying to make it all work.

One of the biggest challenges hit when COVID came. Just as I’d built a steady client base in Utah, I had to move to Colorado and start from scratch. It took a full year of planning, adjusting to a new state, and figuring out how to launch my studio again, all while teaching lash courses at a cosmetology school to stay connected to the industry.

There were also personal struggles. Navigating a divorce, relocating, and adjusting to life as a new mom all impacted my work in big ways. But every challenge taught me something valuable and shaped my vision for the safe, supportive space I wanted my studio to be. These experiences have made me even more grateful for the clients and community that have been with me on this journey.

Appreciate you sharing that. What should we know about IMUA Esthetics ?
My business, IMUA Esthetics, is a beauty studio dedicated to creating beautiful, custom lash extensions and empowering clients to look and feel their best. At IMUA, we specialize in high-quality, personalized lash services and lash education for aspiring lash artists. I’m known for my detail-oriented approach and my commitment to making each set of lashes unique to the client—whether they’re looking for a natural enhancement or a dramatic, full look.

What sets IMUA apart is our focus on creating a welcoming, judgment-free environment. My goal has always been to make my studio a safe space where every client feels comfortable, respected, and heard. I want people to come in, relax, and know they’re in skilled, caring hands.

Brand-wise, I’m most proud of the community we’ve built and the way IMUA has become a trusted name in lash artistry and education. I’ve also poured my heart into mentoring other lash artists, helping them learn the technical skills and confidence to thrive in their careers. For those interested in lash training, I offer courses that blend hands-on techniques with business guidance to help new artists succeed.

In short, IMUA is about more than just lashes—it’s about fostering confidence and connection, from my loyal clients to the students I’ve had the privilege to teach. I’m so grateful for every person who’s been part of this journey, and I can’t wait to see what’s next!

Do you have recommendations for books, apps, blogs, etc?
Yes, there are a few resources that have been game-changers for me both in business and in life! Here are some of my favorites:

Apps:
Notion – It’s perfect for organizing everything, from daily tasks to long-term business goals. I use it for client schedules, planning my lash classes, and even keeping track of ideas for marketing.

Canva – An incredible tool for creating social media content, class materials, and any visuals I need for my brand. It makes designing easy and fun.

Books:
“Atomic Habits” by James Clear – This book helped me establish routines that make a big difference in my productivity and mindset, both personally and professionally.

“Start with Why” by Simon Sinek – It helped me refine my purpose and vision for IMUA Esthetics, especially the “why” behind my brand and the experience I want to create for clients and students.

Podcasts:
The Lashpreneur – It’s a fantastic podcast for anyone in the lash industry! It covers everything from business strategies to building client relationships.

Goal Digger by Jenna Kutcher – This podcast is packed with marketing and business advice, especially for small business owners. Jenna’s tips have been so helpful as I grow my brand and navigate social media.

These resources have been invaluable for my business, mental health, and growth as a lash artist and entrepreneur!

Pricing:

• Classic/angel lashes full set $180
• Volume full set $200
• Lash fills starts at $45 up to $140
• Ultimate Lash Course $1500 (4-Day training including a $600 value product kit and business class to help artist succeed)
• Master class Lash a class $600 (1-Day training for Experienced lash artist who wants to improve, includes kit)

Contact Info:

• Website: https://imuaesthetics.glossgenius.com
• Instagram: https://www.Instagram.com/lashesby.co

Image Credits
Professional shots by
@shotzbykim and @newerastudioco