Hidden Gems: Meet Heidi Yarger of Spitfiregirl Design

Today we’d like to introduce you to Heidi Yarger

Hi Heidi, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started my business after being tired of working for others who dictated my time, vacation, and pay. I knew I could do better, so with that conviction (and stubbornness) I set out on my own. I called design studios, agencies, and businesses, and somehow got my foot in the door. I was relentless and eventually, it paid off.

To back up, I never went to design school (I have a Bachelor of Fine Arts), so I supplemented with design classes where and when I could. I learned almost everything on the job; that’s right, I am self taught! Because of this, some may feel inferior; to me, it drove me to be fearless. Foolish sometimes, too. Apparently I had something to prove. Over time I developed a distinctive style, developed my client niches, and now have a thriving business. I believe talent is talent, regardless of a design degree or not.

Today, Spitfiregirl is an award-winning creative agency specializing in brand strategy, branding, social and web design. Our team helps visionary entrepreneurs and changemakers bring their ideas to life through strategic branding and engaging digital experiences that captivate audiences and drive revenue growth.

Our clients range from luxury event planners, the hottest boutique hotel, innovative lifestyle brands and bestselling authors. Most of our clients have been in business for quite awhile, so when they come to us they are looking to elevate their brand – maybe their growth has stagnated, or they have new ideas and need clarity to execute on them.

One of the most exciting aspects of our work is collaborating with individual clients, particularly authors and professionals looking to establish or enhance their personal brands. Many of these clients are experts in their fields but may not be fully confident in sharing their expertise online. We love this work because we pour into our clients, knowing they have amazing things to offer, and we can’t wait to share their stories with the world. Whether it’s through a new book launch, a product release, or refining their digital strategy, we are passionate about helping them find their voice, build their online presence, and connect with their audience in meaningful ways.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Overall, I’d say I’ve been fortunate—there have been ups and downs, but the business has continued to grow steadily. Right now, I’m in an exciting, albeit challenging, phase of expanding my team. I often joke that we’re “building the plane while we’re flying it,” which sums up the constant balance of running a small agency. Being nimble allows us to adapt quickly, but we’re also still fine-tuning the systems that will make everything run smoother. It’s a constant juggling act, but one I’m grateful for.

Alright, so let’s switch gears a bit and talk business. What should we know?
Our clients range from luxury event planners, bestselling authors, the hottest boutique hotel, to innovative lifestyle brands. Most of our clients have been in business for quite awhile, so when they come to us they are looking to elevate their brand – maybe their growth has stagnated, or they have new ideas and need clarity to execute on them.

One of the most exciting aspects of our work is collaborating with individual clients, particularly authors and professionals looking to establish or enhance their personal brands. Many of these clients are experts in their fields but may not be fully confident in sharing their expertise online. We love this work because we pour into our clients, knowing they have amazing things to offer, and we can’t wait to share their stories with the world. Whether it’s through a new book launch, a product release, or refining their digital strategy, we are passionate about helping them find their voice, build their online presence, and connect with their audience in meaningful ways.

Any big plans?
There’s a big push in the Publishing Industry for authors to establish themselves as a personal brand. We’ve established ourselves as one of the go-tos for publishers, PR agencies and direct to authors looking to amplify their personal brand on line. We’re developing a Done with You offer for Authors that addresses that. Stay tuned!

Contact Info:

• Website: https://www.spitfiregirldesign.com
• Instagram: https://www.instagram.com/thespitfiregirl/
• Other: https://www.pinterest.com/thespitfiregirl/

Image Credits
Professional photo: Boheme Fox Photo