Hidden Gems: Meet Katie Rodgers of Saturday People

Today we’d like to introduce you to Katie Rodgers.

Hi Katie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I spent nine years at a small creative agency that specialized in video. That’s where I learned how to tell compelling stories, help clients develop their messaging strategy, and create a positive company culture through being on the leadership team. Recently, I left to start my own thing with a former colleague. Our company is called Saturday People and we help companies communicate better with their employees and customers, through brand strategy, copywriting, and company culture building.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I’ve dealt a lot with imposter syndrome, as I think most creatives do from time to time. But I think I’ve dealt with it specifically because I didn’t go to school for what I’m doing. So a lot of times, I hear that voice in my head that’s like, “what makes you think you’re qualified to do this?”

But I think I’ve overcome because I’m so inherently curious and always wanting to learn new things and challenge myself to grow. In any situation I find myself in where I need to figure out how to do something, I’m good at turning myself into a sponge to make sure I absorb anything I need in order to learn and accomplish my goals.

At the end of the day, I’m always trying to prove myself to myself, and I think that’s what helped me overcome imposter syndrome the most.

Appreciate you sharing that. What should we know about Saturday People ?
Businesses have two audiences: their customers and their employees. We help them talk to both in ways that earn trust, inspire loyalty, and encourage growth.

My business partner and I worked at the same agency job and while we were there, we helped clients get clear on what made them stand out, and helped them tell their stories in ways that resonated deeply with their audiences.

We firmly believe businesses do best when they put people first, whether that’s in how they show up to the outside world, or how they treat their employees. Those are the only two audiences they’ve got, and both are first and foremost human. And so much of what we see and hear in the office and in the market feels like we’ve forgotten that foundational truth.

And that’s what we’re trying to do with Saturday People: make business more human through communicating more human.

If we knew you growing up, how would we have described you?
I was such a curious kid. My teachers always talked about how inquisitive I was.–just really eager to learn and always wanting understand why things were the way they were. I was also a huge tomboy and really good at sports. I hardly watched TV or read books, preferring instead to be outside playing 90% of the time. I was also a social butterfly.

Contact Info:

• Website: https://www.satpeople.com/
• Instagram: https://www.instagram.com/wearesaturdaypeople/
• LinkedIn: https://www.linkedin.com/company/saturday-people/?viewAsMember=true