Hidden Gems: Meet Rachel Biasi of Penny + Piper Interiors

Today we’d like to introduce you to Rachel Biasi.

Hi Rachel, please kick things off for us with an introduction to yourself and your story.
The idea of starting a home staging company came along years before we got started.

I was obsessed with all things interior design and decor but I didn’t have the educational background in interior design to jump in with an established firm. My thought process was, “How can I get into the world of interior design without spending years of time and money going to school?”.

After doing hours of research, I saw home staging as my entry point. Staging does not require a formal education, but rather a creative mind and natural intuition that clicks.

As I had hoped for at the beginning, our company has organically grown into adding interior design clients through the marketing of our staging portfolio. With this added element to our business, we have been able to expand our team and presence around the Denver market.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
There are lots of ups and downs with owning a small business.

In the beginning, finding enough clients to establish the business as a real player in Denver was a hard road. Luckily, my co-owner and husband came from a sales background and hit the ground running on getting our name out there.

Unfortunately, with the home staging industry, we have a slow season each year that correlates with the real estate market. Fall and winter are times when we need to get creative for the money to keep coming in.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Penny + Piper Interiors is one of the few home staging companies in the Denver area that does owner-occupied staging. Meaning, that we will bring staging items into a home when the owners are still living there.

This is a tricky line of business because our inventory items are more at risk of being damaged. There is a huge demand for home staging in occupied homes and the difference it makes in offer prices is more than worth the investment for both sellers and real estate agents.

I like to think of our business as a marketing company as well as a furniture rental company, Our goal is to make a home look the best it can for photos and in-person showings. In return, the sellers get higher offers and the staging essentially pays for itself through the improved marketing images.

What are your plans for the future?
We have lots of plans in the works for the future! Our first step is to finish up our rebranding phase before we can move on to the next. This past year was a major year of growth for us. We moved into a new warehouse, hired three new employees, purchased a box truck, and expanded our wholesale vendor list to have higher-quality products.

I am lucky enough to have a very entrepreneurial mindset like my father. I am constantly thinking of new ideas and ways to execute them. Once I set my mind to something, it’s hard for me to let it go. But I’ve come to realize that it’s all about patience. It takes time to perfect ideas and make them come to life and that’s why it’s so important to build a great team around you that have similar goals and visions for your business.

Contact Info:

• Website: https://pennyandpiperinteriors.com/
• Instagram: https://www.instagram.com/pennyandpiperinteriors/?igshid=OGQ5ZDc2ODk2ZA%3D%3D