Today we’d like to introduce you to Abhishek Soni.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
As a child, I was naturally observant. I enjoyed watching how people interacted with objects, recognizing patterns, mentally connecting ideas, and imagining how things could be improved. That curiosity gradually became the lens through which I started understanding the world. I was fortunate to have a few teachers who recognized my ability to draw and encouraged my creativity. At the same time, I was deeply interested in sports and till today board games, both of which taught me valuable lessons about strategy, discipline, and problem-solving and more—qualities that continue to influence the way I approach design today.
Growing up in an Indian family also played a significant role in shaping my perspective. Being surrounded by diverse cultures, traditions, and ways of life made me appreciate that there is rarely a single solution to a problem. My love for travel further strengthened this outlook. Experiencing different countries, cuisines, products, and cultures has continually broadened my understanding of people and inspired the way I think about designing for diverse audiences.
Personally, I’ve evolved from being a quiet, observant child into someone who enjoys collaborating, sharing ideas, and learning from others. That evolution has been just as important as my professional journey.
Today, those experiences come together in the way I practice design. I approach projects with curiosity, empathy, and a systems-thinking mindset—seeking not only to create products that are functional and beautiful, but also ones that resonate with the people who use them.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It certainly hasn’t been smooth. Like most entrepreneurial journeys, it has come with its share of uncertainty, setbacks and self-work. Looking back, I think the biggest challenge wasn’t a single project or obstacle—it was staying resilient and being determined to keep showing up every day. There were times when things didn’t go as planned, but consistency often matters more than talent. Progress comes from staying committed, adapting to change, and continuing to move forward.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
When I began my career in the design industry over a decade ago, I already had a portfolio of products that I had designed and helped bring to life at my first job. Seeing those ideas become tangible products became the confidence to view my abilities differently and reinforced my belief that my work could create meaningful impact.
Soon after, I had the opportunity to work on multiple projects for a San Francisco–based company, Cobalt. That experience became the foundation of my independent design journey. As I took on projects across different industries, I realized that my strongest ideas were shaped not only by design principles but also by my cultural background, lived experiences, and the balance between analytical thinking, cognitive and analogue skills.
Over time, this realization led me to establish DesignGrit Studio, a multidisciplinary design agency focused on transforming ideas into thoughtfully built products and experiences. Since then, we have had the privilege of collaborating with clients across the globe in industries including perfumes, luxury and lifestyle, home décor, kitchenware and appliances, packaging, and everyday consumer products.
Today, our approach combines human-centered design with emerging technologies, including AI and advanced digital tools, modern innovative methods enabling us to help businesses and start-ups turn ambitious ideas into innovative, market-ready products.
So maybe we end on discussing what matters most to you and why?
What matters most to me are the people in my life—my family, my friends, and the relationships I build over time. They keep me grounded, remind me of what truly matters, and have been my greatest source of support through every stage.
Beyond that, I’ve always believed that growth comes from remaining open to new ideas, cultures, experiences, ways of thinking and constantly challenging my own perspective. As a designer, that mindset allows me to create with empathy; as a person, it reminds me that there’s always something new to learn.
Pricing:
- We have different pricing for every project based on the intensity and quantity of work. Feel free to reach us at hello@designgritstudio.com
Contact Info:
- Website: https://www.designgritstudio.com
- Instagram: https://www.instagram.com/designgrit.studio/
- Facebook: https://www.facebook.com/people/DesignGrit/100063707662339/
- LinkedIn: https://www.linkedin.com/company/designgrit-studio
- Twitter: https://x.com/DesignGrit
