Inspiring Conversations with Aleksey Krasovskiy of Flèche Healthy Treats

Today we’d like to introduce you to Aleksey Krasovskiy.

Hi Aleksey , thanks for joining us today. We’d love for you to start by introducing yourself.
My journey started with a personal health wake-up call. A few years ago, I was diagnosed as pre-diabetic. I had to completely rethink how I was eating and living, and through that process I became deeply health-conscious. The diagnosis was reversed, which was a huge win — but there was one problem I couldn’t solve: I love dessert.
I tried almost every “healthy” dessert I could find, and they all fell into one of two categories — either they weren’t actually healthy, or they were technically healthy but didn’t taste good. As someone with a background in food engineering and years of experience in operations, I saw a gap that kept bothering me: why did choosing better ingredients always mean sacrificing taste and texture?
That question is what led to the creation of Flèche Healthy Treats — and it’s also where my partner Boris comes in. Boris is a chocolate maker, and together we shared the same frustration with the market. We believed that dessert could be both indulgent and thoughtfully made, without shortcuts or unnecessary ingredients.
We started experimenting together, combining my focus on formulation, nutrition, and process with Boris’s craftsmanship and deep understanding of chocolate. Our goal was simple but ambitious: create real desserts that feel indulgent and satisfying, but are made without refined sugar, gluten, or dairy, with low-carb and vegan options.
What began as hands-on experimentation in the kitchen quickly turned into a business as customers responded to both the taste and the mission. Over time, we expanded from cookies and chocolate, to spreads, caramels, and ice cream, always staying focused on clean ingredients, thoughtful formulation, and education around better eating.
Today, Flèche Healthy Treats is built by the two of us, blending food science and chocolate craftsmanship. We serve customers through farmers markets, local events, and online, and the mission remains the same as day one: to prove that taking care of your health doesn’t mean giving up the desserts you love — it just means making them better and healthyer.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road — and honestly, I don’t think meaningful businesses are ever built that way.
One of the biggest challenges was learning how to build a food brand that balances health, taste, recognition and customer’s trustness at the same time. Creating desserts without refined sugar or sugar-free and gluten, or dairy-free sounds simple… in theory, but in practice it requires a lot of trial, failure, and reformulation. Ingredients behave very differently when you remove sugar or dairy, and getting the flavor, texture, and shelf life right, is a complex and demanding process.
Another major challenge is educating customers. Many people associate “healthy desserts” with compromise — they expect something dry or flavorless. A big reason for that is that many brands in this space focus on checking nutritional boxes, but don’t prioritize texture or taste. People try those products, have a disappointing experience, and naturally assume everything labeled “healthy” is the same. One of our biggest challenges was breaking that assumption and showing that we are different — that you don’t have to sacrifice enjoyment to make better choices.Changing that mindset means spending countless hours at farmers markets explaining ingredients, letting people taste the product, and building trust one conversation at a time.
There are also operational and financial hurdles. Like many small businesses, we have to do everything ourselves — product development, production, packaging, sales, marketing, and logistics. Scaling slowly while maintaining quality, especially as a two-person team, requires constant prioritization and discipline.
That said, each challenge forces us to get better. Every obstacle pushes us to refine our process, clarify our mission, and focus on what truly matter. Looking back, the struggles weren’t setbacks — they were the foundation that shaped Flèche into what it is today.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Flèche Healthy Treats is a dessert brand built around one simple idea: people shouldn’t have to choose between their health and the foods they love. We craft real desserts — cookies, chocolate, spreads, caramels, and ice cream — that are sugar and refined sugar-free, gluten- and dairy-free, with low-carb, vegan, and vegetarian options, all without sacrificing taste or texture.
While many of our customers discover us because of health goals or dietary needs, our desserts are truly for everyone. You don’t have to be sugar-free, gluten-free, or on a special diet to enjoy Flèche. We design our products so they appeal just as much to food lovers who simply want great-tasting desserts made with better ingredients.
What sets us apart is how intentionally we approach formulation. Many brands focus on being “free-from,” but we focus on balance — flavor, mouthfeel, ingredients, and how the product actually makes people feel after eating it. We take the time to develop recipes that feel indulgent and satisfying, not like substitutes.
As a two-person, founder-led brand, every product reflects our combined expertise. I focus on formulation, food science, and process, while my partner Boris is a chocolate maker who brings craftsmanship and depth of flavor to our chocolate and chocolate-based products. That combination allows us to control quality at every step and stay deeply hands-on as we grow.
What we’re most proud of is the trust we’ve built with our customers. Many people come to us because they want to eat better or have health considerations like blood sugar concerns or food sensitivities — and they stay because the product genuinely delivers on taste. Hearing customers say, “I can finally enjoy dessert again,” never gets old.
What we want readers to know is that Flèche isn’t about restriction or perfection. It’s about making better choices feel joyful, accessible, and sustainable. Dessert should be something you look forward to — and we’ve built our brand to prove that it is absolutely possible.

Any big plans?
Looking ahead, our focus is on thoughtful, sustainable growth. We want to expand Flèche Healthy Treats in a way that preserves what makes the brand special — quality, intention, and hands-on craftsmanship — while making our products more accessible to more people.
In the near future, we’re looking forward to growing our presence in the Denver and Colorado food community, expanding where people can find us locally, and continuing to build relationships through markets, events, and collaborations. We’re also working on new product ideas and seasonal releases with Colorado-soursed ingredients that stay true to our philosophy while allowing us to explore new flavors and formats.

We’re planning to scale production responsibly, invest in better infrastructure, and bring Flèche to a wider audience through online store and select retail partnerships. Education will remain a big part of what we do — helping people better understand ingredients, sugar alternatives, and how small choices can make a meaningful difference in how they feel.
Most of all, we’re excited to keep refining and improving what we already do well. The goal isn’t only to become the biggest brand in the space — it’s to become a trusted one that people return to, recommend, and feel good supporting.

Contact Info:

• Website: https://flechehealthytreats.com
• Instagram: https://www.instagram.com/flechehealthytreats/
• Facebook: https://www.facebook.com/flechehealthytrteats1