Inspiring Conversations with Kelly Stoker of Frameflow

Today we’d like to introduce you to Kelly Stoker.

Hi Kelly, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Frameflow started as an idea that Gretchen TeBockhorst and I had while working together at Prim + Co, a PR and social media agency. We were constantly helping clients elevate their brands through storytelling and social media, but one challenge came up again and again. Businesses struggled to find great visual content. They knew strong photos and videos were essential to stand out online, but sourcing the right creator was often time-consuming, expensive, or hit-or-miss.

At the same time, we were surrounded by talented photographers, videographers, and social media creators who were looking for steady work and the right opportunities to grow. Gretchen and I saw this gap and knew there had to be a better way to connect the two sides.

That is what inspired us to build Frameflow in 2024, a content creator marketplace that makes it easy for businesses and individuals to find vetted local creators and for creators to access consistent, fairly paid projects. Our mission is to simplify the process of producing high-quality visual content while helping both sides thrive.

What started as a shared idea between two storytellers has become a growing platform that supports local economies, empowers creators, and gives businesses the tools to compete visually in an increasingly digital world.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a completely smooth road, but I think that’s true for any new platform. One of our biggest challenges early on was earning the trust of creators. When you launch a new marketplace, you’re asking people to take a leap of faith and invest their time and energy into something that’s still proving itself. For photographers, videographers, and content creators, that can feel like a big risk since their time is directly tied to their livelihood.

In those early months, Gretchen and I spent a lot of time having one-on-one conversations, walking creators through demos, and listening to their honest feedback. We wanted to show them that Frameflow was being built for them, not just as a marketplace, but as a resource that supports their growth. We also went through the usual hiccups and corrections that come with any beta test. Every challenge taught us something new and helped us refine the platform to make it more intuitive, reliable, and creator-friendly.

The real turning point came when some of the more respected photographers, videographers, and creators in our network decided to join. Their trust in Frameflow gave us instant credibility, and once others saw that, momentum followed. It was a great reminder that trust isn’t built overnight. It comes from showing up consistently, communicating transparently, and always prioritizing the people who make the platform possible.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At Frameflow, we are all about connection and creativity. We built the platform to simplify the process of finding and hiring trusted photographers, videographers, and social media content creators. Businesses and individuals can easily browse vetted local talent, while creators gain access to steady, fairly paid opportunities that help them grow their portfolios and careers. Our mission is to make high-quality visual content accessible for every business, not just those with big budgets.

What sets Frameflow apart is how we approach innovation. It’s built into our culture and our process. Because we serve two sides, businesses and creators, we are constantly gathering feedback from both. We regularly interview users, test new features, and make updates based on real-world experiences. That continuous feedback loop keeps us agile and ensures we are building tools that actually solve problems, not just check boxes.

We also bring a unique perspective from our background in PR and marketing. Working closely with restaurants, hotels, and lifestyle brands keeps us connected to what businesses really need from content creators. That insight helps us stay ahead of the curve and develop features that make the process faster, easier, and more collaborative for everyone involved.

One of my favorite examples of what we do happened during an early beta test. We matched a photographer who wanted to break into food photography with a local restaurant that had never invested in professional visuals before. The shoot went perfectly, and both sides walked away transformed. The restaurant saw a measurable boost in engagement and new customers, and the creator gained a whole new category of work. Moments like that are exactly why we built Frameflow: to help businesses tell their stories beautifully while giving creators more opportunities to do what they love.

What was your favorite childhood memory?
Some of my favorite childhood memories are from visits to my grandparents and extended family in Louisiana. Their waterfront houses looked like something out of a movie, perched on stilts above the tide and surrounded by cypress trees draped in moss. Days were filled with boating on the bayou, fishing, and exploring the woods with my siblings and cousins, searching for hidden treasures like rusted relics from the past. Evenings brought everyone together around the fire, grilling seafood and farm fresh vegetables before gathering at one long table covered in newspaper for a family-style feast.

Those moments were filled with energy, laughter, and love, and thankfully my family had a way of preserving it all. Every home had walls covered in photos and albums ready to be flipped through. I was always captivated by the stories behind those images. I’d look at a photo and wonder what someone was thinking or feeling in that exact moment. My parents always had a camera nearby, and I quickly adopted that same habit.

Capturing memories became second nature, a way to bottle up a feeling and share it later. That instinct carried into my career in marketing and now into Frameflow, where we’re helping others tell their stories visually too. It’s the same idea I fell in love with as a kid: turning fleeting moments into something you can see, feel, and remember.

Contact Info:

• Website: https://frameflow.co/category?location=denver&category=all-creators
• Instagram: https://www.instagram.com/frameflowhq/
• Facebook: https://www.facebook.com/frameflowhq
• LinkedIn: https://www.linkedin.com/company/frameflowhq

Image Credits
Menique Koos
Aspen Hammer
Lea Golis
Leah Moet
Olive Thompson