We’re looking forward to introducing you to Beth Knox. Check out our conversation below.
Hi Beth, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: Are you walking a path—or wandering?
I believe I’m on a path, though not always a straight one. I pay attention to the signs, and I’ve come to see that wandering is a part of it—whether I’m chasing joy, following curiosity, or meeting obstacles. Roadblocks, to me, are really just invitations to pause and shift perspective. What may have felt like a painful detour often reveals itself as exactly the place I needed to be.
I don’t think this path has an ending; it keeps unfolding, one step at a time, if we’re willing to watch for it. The joy is found not in “arriving,” but in the journey itself—in each step, each lesson, each moment of discovery. When we’re waiting to get “somewhere,” we risk missing the truth that we are already there, right in the middle of the magic. My path is a wandering one, but it’s rich with meaning, and every twist and turn reminds me that this is exactly the way forward.
Can you briefly introduce yourself and share what makes you or your brand unique?
My work has always been rooted in healing and connection. For many years, I’ve provided massage therapy and yoga to breast cancer patients at UCHealth under a grant I’m honored to still be part of today. Wanting to extend the sense of comfort and care beyond our sessions, I began creating plant-based skincare and bath products so patients could prolong the therapeutic experience at home. It started simply—with soothing bath bombs and healing salves for radiated skin—and from there, Sun Mountain Skin Co. was born.
Over time, my love for Ayurveda and plant medicine blossomed alongside the brand. Today, what began as a way to care for patients has grown into a collection of botanical rituals crafted to nourish both skin and soul. My path continues to weave together bodywork, yoga, and skincare, offering ways to feel whole, grounded, and deeply cared for in every season of life.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
The relationship that most shaped how I see myself has been with my mother. She was my greatest supporter and my fiercest ally, teaching me hard work, perseverance, grit and grace, kindness, and acceptance. Her love gave me both roots and wings, and I carry her strength with me every day.
But becoming an adult—and especially a mother myself—brought new perspective. With hindsight and introspection, I’ve realized that she often led with fear. Whether it came from the times she lived in or from something unspoken in her heart, I don’t know. What I do know is that I absorbed some of that fear, some of that mistrust of myself. Part of my work now is reintegrating those pieces—learning to soften fear into faith, to trust my own heart and motives, and to believe in my own abilities. In that way, my mother still shapes me: through the gifts she gave and through the lessons I continue to uncover.
What did suffering teach you that success never could?
I don’t know that I would say I’ve truly suffered, but I have walked through challenges that taught me things success never could. During one of my yoga teacher trainings, I remember realizing that you don’t want to learn from someone who has only read about life’s lessons—you want to learn from someone who has been through the grit of experience, who has been shaped by walking through it themselves. That truth has stayed with me, and fifteen years later I’m still expanding my understanding of it.
It’s often in the darker or more difficult places that growth happens, even when it doesn’t feel like it at the time. There are endless metaphors for this—the lotus blooming from the mud, the diamond forged under pressure—but what I believe matters most is when it feels true in your body. When the lesson moves beyond words and becomes embodied, it becomes real. For me, those moments of challenge have been the soil of resilience, compassion, and authenticity—things success alone could never give me.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
The biggest lie my industry tells is rooted in hustle culture—that constant grinding somehow equals worth. I’ve built my work around teaching self-care, and yet this is something I’ve had to relearn over and over again myself. You can’t pour from an empty cup. True wellness begins with self-advocacy and love, not overextension. Real care is found in rest, ritual, and honoring the body.
And in skincare, the beauty industry profits from telling us we are never enough. It sells us toxic promises to erase time, as though aging were a flaw instead of a privilege. But we earn our years. There is power and beauty in evolving, in wearing the evidence of a life lived. Skincare should never be about erasure—it should be about nourishment, reverence, and becoming more fully ourselves.
This is the heart of Sun Mountain Skin Co.—to create products and rituals that remind us we are already enough, that beauty deepens with time, and that true care begins within.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
hope the story people tell about me is that I lived fully and loved fiercely. That I walked through this world with authenticity and grace, working hard but always leading with my heart. That my life and my business were reflections of care, integrity, and a deep love of people. I hope they’ll remember that I learned from my mistakes, that I met the lows as lessons, and that I kept choosing growth and love along the way. Most of all, I hope my children, my family, and my friends will never doubt that they were cherished beyond measure—and that my legacy is one of love, joy, and wholehearted living.
Contact Info:
- Website: https://sunmountainskinco.com/
- Instagram: https://www.instagram.com/sunmountainbath/
- Facebook: https://www.facebook.com/sunmountainbathco/
Image Credits
Tim Corner
