We recently had the chance to connect with Nathan Luce and have shared our conversation below.
Hi Nathan, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think others are secretly struggling with—but never say?
I think a lot of people are secretly struggling with feeling like they’re behind in life, even if they look successful on the outside. There’s a quiet pressure to have everything figured out—career, finances, relationships, health—and many people feel shame admitting they’re uncertain, overwhelmed, or just tired. Most don’t want sympathy; they want permission to be human without feeling like they’ve failed.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Nathan Luce, and I’m the owner and founder of True Living Fitness in Colorado. I’ve been in the fitness and coaching space for over 15 years, working with people who are tired of quick fixes and want something sustainable—physically, mentally, and emotionally.
True Living Fitness is built around the idea that real health isn’t just about workouts or aesthetics; it’s about creating habits that actually fit into real life. I focus on strength, movement quality, mindset, and accountability, helping clients build confidence and resilience both inside and outside the gym.
What makes my work different is that I meet people where they are. I coach humans, not just bodies. I believe consistency beats intensity, and that fitness should support your life—not take it over. Right now, I’m focused on growing my community, deepening client relationships, and continuing to build a brand rooted in honesty, longevity, and real results.
Amazing, so let’s take a moment to go back in time. Who saw you clearly before you could see yourself?
My mom saw me clearly before I could see myself. She always noticed my sensitivity, my empathy, and my ability to connect with people—even when I thought those things were weaknesses. While I was busy trying to toughen up or fit into what I thought strength was supposed to look like, she consistently reflected back that my awareness, patience, and care for others were actually strengths.
It took years for that to fully land, but looking back, she understood early on that I wasn’t meant to just push through life—I was meant to guide, support, and help people grow. That perspective has shaped how I coach, how I lead, and how I show up for others today.
When did you last change your mind about something important?
I last changed my mind about something important when I realized that pushing harder isn’t always the answer. For a long time, I believed resilience meant grinding through everything on my own—more work, more discipline, less rest. Going through major life changes forced me to see that real strength is knowing when to slow down, ask for support, and adjust the plan instead of breaking yourself trying to stick to it.
That shift changed how I lead, how I coach, and how I live. I now value sustainability over intensity, clarity over control, and progress that actually lasts.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Whom do you admire for their character, not their power?
I admire people who lead quietly and consistently—especially parents, mentors, and coaches who show up every day with integrity, even when no one is watching. I’m drawn to people who take responsibility for their actions, listen more than they speak, and choose honesty over convenience.
The people I respect most don’t chase power or recognition; they earn trust through consistency, humility, and how they treat others when things are hard. That kind of character leaves a lasting impact, and it’s what I try to model in my own life and work.
Okay, we’ve made it essentially to the end. One last question before you go. What false labels are you still carrying?
One false label I’ve had to work through is the idea that being calm, empathetic, or sensitive means being weak or passive. For a long time, I felt pressure to be harder, louder, or more aggressive to be taken seriously.
With time, I’ve learned that those qualities are actually strengths. They allow me to listen deeply, lead with clarity, and create environments where people feel safe enough to grow. Letting go of that false label has been a big part of stepping into who I really am—and the legacy I want to leave.
Contact Info:
- Website: https://www.truelivingfitness.com
- Instagram: https://www.instagram.com/truelivingfitness/
- Linkedin: https://www.linkedin.com/in/truelivingfitness/
- Twitter: https://twitter.com/truelivingfitness
- Facebook: https://www.facebook.com/TrueLivingFitness/
- Yelp: https://www.yelp.com/biz/true-living-fitness-centennial-2
- Youtube: https://www.youtube.com/@truelivingfitness
