Life & Work with Ana Carolina Treviño Tejeda

Today we’d like to introduce you to Ana Carolina Treviño Tejeda.

Hi Ana, we’d love for you to start by introducing yourself.
I was born and raised in Mexico; when I was 12 years old, I went to Scotland to learn English, that was my first time away from my family, but it was also my first time connecting with other cultures, which was amazing, I was able to learn about other cultures, then I went back to Mexico I got my Bachelors degree in Industrial Engineering, which is a pretty broad career where you can practice different industries including retail, finance and marketing.

In July 2014, I decided I wanted to take a step further in my career and decided to study an MBA abroad; moving to the USA was exciting and challenging; it was one of the best years of my life; I met people from all over the world, I learn about the power of a growth mindset, and respect other cultures. I met my husband during the MBA; he is from Spain, and although we speak the same language, we have some differences. I think everyone is unique.

We decided to stay in the States, and as some of you may know it is quite impossible to get a job with an OPT. It was the election year 2016, and I had the opportunity to go to CA-tu eres America; it was my first experience with the US Hispanic community, but my work was very satisfying because I was able to connect with my culture, understand our needs and help people to have their finances in place and how things get done in this country.

My opt was about to end, but luckily, my husband got a job in Denver. I think I am very fortunate to be here, even though it has meant many sacrifices; we couldn’t travel abroad for about six months. I got the opportunity to work with FirstBank, one of the best companies to work for, and I contributed to FirstBank Hispanic Marketing with a new perspective and cultural relevance; I was able to meet people in the Hispanic community and create strong relationships with the Hispanic community.

I was on TV for Colorado Gives Day the Spanish media, and much more. While working there, I saw the opportunity/need to focus on helping more companies expand into the US Hispanic Market, and here I am, ready to help you. I am always looking to work on challenging projects and impact the world. I believe feeling included has helped me get to where I am.

As a passionate advocate for diversity and cultural awareness, I’ve spearheaded numerous successful campaigns and programs to bridge cultural gaps and foster inclusive environments. I’ve worked with various organizations like FirstBank, Denver Water, Donor Alliance, Connect for Health Colorado, and many more. When I am not working, I like to run and spend time with my family (2 daughters). I’ve run five marathons, including Boston.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I decided to come to the United States to study for an MBA and stay loyal here, I faced many challenges, including cultural adjustment, language barrier, homesickness, financial challenges, legal and administrative procedures, employment challenges due to documents (having a student visa), establishing new relationships/social integration.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I work with marketing agencies, brands, and non-profits on Strategic Planning, Translation & Transcreation, Branding, and Media Planning. I specialize in the Hispanic community. Reaching Hispanic audiences is about more than just translating messaging into Spanish. I am known as a member of the Hispanic community in Denver and for developing culturally relevant messaging. I am proud to work with various prestigious organizations like FirstBank, Denver Water, Donor Alliance, Connect for Health Colorado, and many more.

What sets me apart from others is my unique background, deep understanding of Hispanic culture, traditions, values, and language nuances, the customer service my clients receive, and the fact that they work directly with me, as well as my network, knowledge, and connections.

What sort of changes are you expecting over the next 5-10 years?
AI will definitely change our industry and world. We need to be intelligent and innovative and take action to use it best. Growth of the Hispanic population: The Hispanic population in the United States is expected to grow rapidly. By 2050, Hispanics will comprise nearly 30% of the U.S. population. This demographic shift will increasingly make Hispanic consumers a significant market segment for businesses to target.

Overall, the future of Hispanic marketing will be characterized by a combination of demographic changes, technological advancements, and cultural shifts, driving marketers to adopt more sophisticated and nuanced strategies to engage with this diverse and rapidly growing consumer segment effectively.

Contact Info:

• Website: espuffin.com
• Linkedin: https://www.linkedin.com/in/anacarolinatrevino/