Life & Work with Nicole Wolf of Boulder

Today we’d like to introduce you to Nicole Wolf.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was a journalist most of my life and towards the end of my 40s was itching for change. With a desire to get off the computer, we bought a little piece of land in Boulder and began farming. We farmed mushrooms for market, as a great way to maximize profitability and harvests on a small footprint. Then just weeks into my 48th year I began suffering from brain fog, hot flashes, and overall discomfort. In search of relief, I discovered the remarkable healing powers of potent medicinal mushroom extracts. Sharing this incredible natural remedy with a larger audience is why I started the company.

After just two weeks of taking a daily dose of Lion’s Mane extract, I began to feel my system calming down. I experienced improved sleep and found remarkable relief from night sweats and brain fog, all without the side effects associated with pharmaceuticals. This discovery was a game-changer, leading me to create West Wolf Medicinals with my husband Ben, and share the benefits of medicinal mushrooms with other women.

We specifically craft three products to assist women in healthy aging. The OG product is in a capsule form: Lion’s Mane & Cordyceps extracts. What’s cool about this product is the quality: we are the highest potency on the market, organically certified, vegan and third party tested. Then we have our bulk powders that you mix in your favorite morning beverage. Our Chase Your Stars Antioxidant Blend to support the transition stage of perimenopause. Its combination of potent, organic Lion’s Mane & Cordyceps mushroom extracts blended with complimentary herbs offers a delicious and effective way to find relief for brain fog, night sweats, fatigue and more!

For women who have gone through perimenopause and are now coping with menopause, sometimes referred to as postmenopausal, we deliberately created our Love & Desire Sexual Vitality Blend. It offers a savory way to create a daily ritual of wellness—and to support your body’s libido and circulation. There’s no shame in needing support to keep the mojo in a relationship and once your body has stopped its menses, there are times when the usual desire needs a boost. Like all adaptogens, the effects are maximized when taken consistently over time, and not just tried as a one-time fix.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Well, the road is still stretching out before us— smooth and bumpy! I would say one of the pain points we have is packaging. As an ecoconscious brand we take our impact on the climate very seriously. However, with our fine powder extracts we have been coming across limited choices in how to present them. We originally went with a pouch that is 100% recycled, but could not be recyled again. Now our new product line features recycled and recyclable tins.

On the smooth side of our journey, I’m so grateful for our mentors. We have had such auspicious meetings with two in particular industry veterans who graciously help us navigate the supplement and CPG space. I know we would not have been able to do this without them!

Appreciate you sharing that. What else should we know about what you do?
I started my career as an environmental journalist, writing and researching at such diverse places as Earth Island Journal in SF and Audubon Magazine in NYC. Then in my late 20s I blame momentary insanity for purchasing a weekly newspaper that was going to close. It was on a protected barrier beach island, Fire Island, that I vacationed on, so I knew it from reading it. I did not know how challenging running a seasonal newspaper would be! However, I grew up on that paper and turned it into a profitable business. I learned a lot, and a lot about people, how the world is really run on relationships, and in the end about myself. I’m known for my honesty and sense of humor and hard work ethic. I am most proud of being a mom to my two boys. What sets me apart from others is I’m pretty courageous, not fearless, but adventurous besides the fear. I told myself long ago, when I overcame OCD and a stutter, that I would not let fear hold me back.

Is there anything else you’d like to share with our readers?
As my teacher Joanna Macy taught— feel the despair of our times, but don’t let it close you. Keep your heart open— as it shows your love of life and the earth. Each moment we are alive is magical.

Contact Info:

• Website: https://www.westwolfmedicinals.com/
• Instagram: @westwolfmedicinals
• Facebook: westwolfmedicinals
• Youtube: west wolf medicinals