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Life & Work with Rudy Ortega

Today we’d like to introduce you to Rudy Ortega. 

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I got started with photography when I attended Lansing Community College in Michigan. I had just finished my previous degree in Graphic Design and found that I hated being stuck inside an office all day. After my short career as a Graphic Designer, I went back to school and took a few photography classes. I fell in love with the whole process from taking a photo to developing and printing my work inside a wet lab. I still enjoy the process today, even though I’ve traded my workflow from analog to digital. 

I fell in love with street photography when I discovered Alex Webb. He combines graphic elements in his images along with storytelling. It was the perfect blend of my two backgrounds. I absolutely love the challenge of capturing a timeless moment that’s both aesthetically pleasing and emotionally captivating through my subjects. 

I’ve learned that you need to put in the work to get good images. That means lots of walking and lots of shooting to get something that I’m proud of.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I’m a people pleaser by default so I have to learn to put that aside and shoot anyways. I’m out there to express myself. As long as I’m respectful and have good intentions then it doesn’t matter how others feel. I’m still working on that. What’s really helped is reading a person’s body language. If they’re looking sad or angry then I won’t take the photo. My goal isn’t to make anyone look bad. I’m out there to show uplifting stories. Also, when I give positive energy I usually receive it right back.

Can you tell our readers more about what you do and what you think sets you apart from others?
My passion for street photography is driven by capturing fleeting moments that show a story that’s beautifully told. Candid street photography is very difficult because you can’t control any of the elements besides your camera settings, your timing, and your body position. For me, a great image consists of a strong moment, great light, and a clean composition. I don’t worry about being unique or different because everything has been done beforehand. Do whatever makes you happy. 

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Every city has artists that are similar to you and just as passionate. Find them and go out together. You’ll learn how they work and you’ll inspire each other to keep going. I’ve met all of my photography friends by meeting them on the streets. You have to put yourself out there first and then good things will happen. 

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