Today we’d like to introduce you to Josh Yushka & Allen “Watty” Watkins.
Hi Josh Yushka & , can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
True Fit Training and Nutrition LLC was born from the shared vision of combining technology and real-world fitness expertise. Josh, with a background in technology and a passion for fitness and bodybuilding, teamed up with Allen “Watty”, a seasoned personal trainer, to create a platform that makes personalized fitness and nutrition accessible, efficient, and sustainable.
True Fit offers trainers an all-in-one solution: creating custom meal and workout plans, supplement protocols, tracking client progress, and managing subscriptions and payments, all from a centralized dashboard. Clients benefit from the Macro Wizard and other tools to track workouts, nutrition, and results — whether they’re training with a coach or on their own.
What sets True Fit apart is its focus on personalization, flexibility, and efficiency, helping trainers scale their business while empowering clients to reach their goals. From its start to today, True Fit continues to combine cutting-edge technology with real-world coaching expertise, making fitness simpler, smarter, and more effective for everyone.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like most companies in the beginning, the journey hasn’t always been smooth. One of the biggest challenges has been developing technology that truly meets the needs of both trainers and individual users. Balancing simplicity with functionality took time, testing, and a lot of feedback. Another challenge has been educating people on how to integrate our tools into their personal training or personal training brand — helping both trainers and clients feel confident using our technology as part of their wellness journey. We’ve also faced the typical hurdles of growing a new brand — from funding and marketing to building trust in a competitive industry. But every challenge has strengthened our vision and pushed us to create a more effective, user-friendly platform that genuinely supports real people and real results.
Alright, so let’s switch gears a bit and talk business. What should we know?
True Fit Training and Nutrition LLC started with a simple idea: combine real-world fitness expertise with smart technology to make health and wellness more accessible and effective. Josh, with a background in technology and a passion for bodybuilding, teamed up with Watty, a seasoned personal trainer, to build a platform that supports both trainers and individuals in reaching their goals.
For trainers, True Fit provides an all-in-one toolkit — from creating custom workouts, meal plans, and supplement protocols to tracking client progress and managing subscriptions. For individuals, the True Fit Wizard offers personalized nutrition and training guidance, helping users stay on track between sessions or even train independently.
What sets True Fit apart is its focus on personalization, flexibility, and real results. We’re proud to offer a platform that adapts to every user’s needs — helping trainers scale their businesses, including branding the app and wizard to their own business and building their own food and workout libraries. We also take pride in empowering clients to take control of their own fitness journeys. At its core, True Fit isn’t just technology; it’s a partner in building lasting healthy habits, making wellness simpler, smarter, achievable, and more accessible for everyone.
Do you have any advice for those just starting out?
The biggest lesson we’ve learned is to be flexible and forgiving with yourselves. Things rarely go exactly as planned, and that’s okay. Success comes from staying committed to your vision while being open to change, pivoting when needed, and keeping moving forward. Sometimes, the detours lead you exactly where you’re meant to be.
Contact Info:
- Website: https://truefittn.com/
- Instagram: https://www.instagram.com/truefittn/
- Facebook: https://www.facebook.com/TrueFitTN/
- Twitter: https://x.com/TrueFitTN
- Youtube: https://www.youtube.com/channel/UC-boMjKh4TlIyK0ZzD8YI8Q

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